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Watered down brew? Budweiser fights back

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    King of Beers takes swipe at lawsuit

  • Duration 3:05
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The makers of Budweiser fired back at the critics who accuse him of watering down their -- And look at this a full page ad that Anheuser-Busch InBev took out in ten major Sunday newspapers -- New York Times the LA times.

It shows -- -- Budweiser.

Drinking water.

At the left and the line there they must have tested one of these that's actually -- real can of bug Budweiser water.

The -- goes on to state that the beer -- donated some 71 million -- of that water to the red cross and other disaster relief groups.

Of course there's controversy -- control -- if you will start with a new class action lawsuit filed several states.

Accusing the bottler of misleading customers by selling weaker than advertised beer company denies at all -- last week lab test.

That national public radio organized found the beer's alcohol content is exactly as advertised.

With -- now public relations consultant Fraser's -- tell who's president of the communications firm -- it's as -- -- firm.

Emerald partners and author of the book -- reputation help PR -- marketing and advertising.

In the new media world.

You know they almost make chicken salad out of this business -- that.

And have a bully for Budweiser good for them most companies never say anything when they're confronted by shy still lawyers would cockamamie lawsuits.

Budweiser realizes.

That humor humanize this for a corporation humor works -- maybe in the case of Seth MacFarlane -- but for a company.

Humor is gold in what they did -- shepherd is first they were funny.

Second they defended their brewing standards in the end and thirdly they referred to their philanthropy that they gave 71 million.

Cans of Budweiser water to the Red Cross it's a triple bang for their buck terrific -- -- it it started off as.

Well it came on the heels of of of maker's mark.

What was gonna change their alcohol content and it just sort of hit a recent -- -- and I'm guessing Budweiser drinkers from sea to -- sixty were very concerned that we're gonna get drunk enough.

Yes -- Budweiser Soledad Budweiser felt that this was just.

You know -- manufactured Suton who Taco Bell did this a year ago.

They were accused by another shy -- -- from Alabama of up.

Not putting enough of beef in their tacos to talk a belt -- took out an ad that says thank you for suing us.

And four million dollars of advertising later the lawyers dropped the case and the same could happen here -- And sometimes just spelling the name right is is worth it if you handle it right afterwards if you handle its humor its self deprecating humor.

The -- galaxies Samsung vs apple Fries Samsung -- -- itself and the Super Bowl with Paul Rudd and LeBron James.

Seth Rogen.

They were self deprecating apple is the most serious company in the world.

-- Tim Cook the most clueless CEO in the world there are so serious that they're dying and I'm -- -- -- -- -- there.

Symptoms over action Richard thank you thank you a.

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