Also in this playlist...
This transcript is automatically generated
All right every politician knows that at some point especially every president at some point that they going to go through some kind of crisis.
Be -- a political crisis and international crisis a personal crisis.
From President Bill Clinton to President Bush to President Obama we have a call seen them all in -- every one of those president should have done with.
If they have been able to was read this book.
Crisis tables by Lanny Davis five rules but coping with crises in business politics and life and that -- of course.
Very happy to have you here -- problem you word of in your role in the white -- -- special counsel to President Clinton you would certainly no stranger at a crisis so.
-- this comes from some very real experience.
-- I learned the multi discipline approach is the only one that works because I was a White House lawyer.
So I was allowed in the room with lawyers talking about facts people who aren't lawyers who are just public relations consultants.
Are barred from that room that they don't have attorney client privilege that went down to confidence and they can't be compelled to testify.
So first I started as a -- then of course -- dealt with media and politics combining those three disciplines.
Is when I get out of the White House I continued as a lawyer practicing law and then I -- in crisis management with the advantage of having that attorney client privilege.
Net that you would you work -- the Clinton White House up for at least part of the Motorola Monica Lewinsky no actually -- gonna -- flat.
Ten day you are the smartest man on -- But I have my wife got pregnant and about the -- time that I think I've -- -- of the year and I went to President Clinton said I need to use to -- we've got -- got no more crises.
And ten days before I departed it was the Monica Lewinsky story but I stayed on television almost every night depending.
This includes -- I remember very well and then of course you've been through the white border into.
Station that was what you need to the White House originally and led me to this crisis.
Book because I had a friend in law school name Hillary Rodham -- before her last name changed.
And we found that the -- -- was about absolutely nothing never was about anything after seven the million dollars of the independent counsel.
Found no wrongdoing for either Clinton involving anything to do it by what -- but remember that almost hysteria of the press to try to -- on doing about Whitewater.
-- convicting the clintons have no time and then got to be about absolutely nothing that taught me a great deal that crisis that is.
-- -- -- obviously.
Those lessons now in this book.
-- of it we go we've got.
Some foot five rules for coping with crisis hit number one get all the facts that.
Yes and that has to be done by a lawyer.
Because a public relations non lawyer consultant will not get access to the fact we'll get access to those facts that -- choose to tell.
Which is the opposite of what you have to do is indeed bad facts and -- facts to help reporters write a -- It's an adrenaline total.
And then did the putting those facts into simple messages yes I tell the story about Royal Caribbean cruise lines where there was a tragedy of a young -- on -- honeymoon went overboard yet.
And we had to try to explain what happened that we did everything the opposite of what carnival did.
We put the CEO on national television on the Larry King show.
We put up a web site.
Chart of everything that it happened on board the ship -- we -- for the simple message which is able to which is we are cruise ship not CSI.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Is that the simple act that gets you ahead of the story resembled not to -- there is.
More than that counter intuitively you have to get the bad facts out and it's easy to give a reporter good -- -- you have to fight.
Usually the lawyers that it helps you get the bad facts out because they're coming out anyway.
This Solyndra controversy I always use.
Was it that absolutely nothing they made a bad business judgment -- lots of business judgments go right or wrong.
But by not releasing all of the emails that -- the recent political influence is there.
It was about.
I think the story that was compounded.
Because the -- has didn't put all the facts out all the ones about the Solyndra guarantee loan.
And and then they -- you have to be willing to fight to -- you talk about fighting for the truth using the law using the media.
Political -- contact.
All three at once sometimes in that case I describe in the book involving a.
An alleged securities fraud where the CEO claimed to be totally innocent.
And when I met with him and he proved to -- his innocence but the federal prosecutors in the SEC.
And lots of other people investigating his company.
We -- a reporter in gave full access to everything reporter wrote all the facts and the story was over and this man was completely cleared.
And it never represented yourself in a crisis like I talked about -- And it is very important when you're in the middle of a crisis to seek help I tried to handle my own crisis and right before New Year's -- day and in 2010 and I did a very poor job I read about that in my last chapter.
But a good way of doing it was senator Trent Lott Republican conservative senator reached out to me when he had his crisis.
Involving the Strom Thurmond birthday party where he was -- as majority leader.
I helped him heal.
He couldn't get back to being majority leader but they healing process was very important there's a case where he reached out to somebody else -- the crisis and so often.
Filter by section