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Sparking enthusiasm among young GOP voters

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    A look at one group's efforts

  • Duration 4:33
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Young voters back my next guest says it is time for the grand old -- at some -- of the come up with a grand.

New game plan -- founder of the political group -- 51 matches with -- to lay it all out and in the fifty when you're educating me refers to.

51 senate seats presumably in Republican hands.

Majority absolutely and we're not there.

We are not there and and I'll tell you a lot of people ask this old time is -- the -- Our policies or is that something else and and to me into our pack and -- membership.

It really is an -- about our policy position that's about the way we are communicating and that's why we are not winning younger voters today.

Why is the young -- yourself and -- and -- -- you know animals stayed at a time voters went for Barack Obama and traditionally go for Democrats.

What are they not hearing.

That they are that is that -- Democrats.

I think part of it is technology I think Democrats have put in a lot of money in and very Smart way invested in technology to get to younger voters I think part of it is.

Going back the way we communicate those -- message show empathy.

Do we connect to voters we are losing the moral argument in every political discussion we have yet were the ones talking about reduce deficits lowering the debt.

But the way that we communicated.

To some groups and -- to young people included at times offends people.

Tom is this said when you're young you're more liberal.

Older you know express more conservative.

Is that is it as simple as that it is.

You can you peel off a number young voters and if so how would you do it now and you you.

I think you Republican from the day you were born but it I'm kidding but I it.

Not many young people are wired you're.

And and and the world are dated just hasn't been.

It -- having properly connect.

It has not been properly connected we started -- 51 which focuses on energy defense and fiscal policy alone.

Because we found that over and over and over again we were sitting at dinner conversation for their friends -- when we were in college.

And on those three issues people agree.

It was win we got into social political debates.

It was when we got and other issues outside that didn't involve -- -- the economy your debt or deficit or new industry are myriad of sources get into that it's -- -- The mistake and but to some extent I have full respect.

For people of varying beliefs when it comes the social politics but.

At the moment let's let's keep it more to a state level unless -- federal level federal government needs to -- so much more focused on the economy.

-- social issues and Republicans have allowed.

The narrative within two that the media they've allowed the -- of their communication strategy to continue to get off course and only focused on social issues to.

Young people are particularly offended when they hear the Romney 47%.

Remark.

And they hear that kind of stuff -- it just sticks in their -- more than other groups -- apparently the impact was far more devastating for governor Romney.

With young people like yourself -- it was -- any -- group.

I think Romney had a difficult time with the national party as a whole I think that in when I mean by that is the communication spot for the national party.

I don't think we not we -- vigorous debate I think young professionals love.

To some extent partisan politics what they don't like is politics driven solely by ideology and politics where they believe that one side will never move no matter what can.

Our young people annoyed when.

You know their college loans are gorgeous -- and like the national debt -- and they don't hear Republicans say much -- was just deal with it.

What what what kind of message is that this fact is back to my point though how we communicating things connecting to voters and showing -- -- not for bigger.

Student loans which is fine but but how does that resonate with with kids just to -- If people -- feel overwhelmed and I think Democrats have done a very good job better job than we have -- capitalize on Republican messages tough -- there.

Tough love but but don't -- some to some extent worse -- that it's it's not.

Showing answers or solutions we just simply work were coming across at times too young voters -- if we're not representing a solution -- policy were just throwing stones that at what what we've spent so much time focused on the -- meaning President Obama than we have on.

The policies that we should be using to come back him in -- you.

-- war jazz by congress and someone who can saying someone can -- -- You don't have charisma today I don't know how you how you win national elections who are anchored newscasts and -- -- -- depended on Matthew thank you very very much if we've seen again then you win.

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