Maximize Your Social Networking
Influential Media Group partner Branden Hampton talks to Alan about how we can all improve our social networking skills.
- Duration 12:17
- Date Mar 20, 2013
Influential Media Group partner Branden Hampton talks to Alan about how we can all improve our social networking skills.
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I'm Alex doesn't want to welcome Brandon Hampton one of the founders of influential media group and he is that the -- you know like there were guru -- Brandon there's -- -- -- -- -- I think.
Yeah I think -- a word that a lot of people use who look.
Com are not at the level what you would consider an expert so I think it's this kind of loosely -- around.
-- I was fascinated to read and the next web about Brandon because it's kind of the stuff we are learning to do more and more here.
Which is to it get of digital footprint more more people finding this show on Twitter and FaceBook.
And it is really people who live their lives on Twitter and FaceBook and in fact can make a living at it if they listen to what Brandon has to offer.
Why is Twitter more than FaceBook the platform that you focus on in terms of getting your message out there and having a digital -- Implant and him in the -- budgets.
Essentially what it comes parents who did the business model.
Is a lot more friendly to publishers.
And what I mean by that is that if you produce content and whether -- -- Inspirational messages whether it be joke whether it be news.
But -- allowed you to essentially within the platform.
You know you own.
-- subscribers -- -- -- followers whereas on FaceBook.
You know if you don't portrait the only ones who can make money on FaceBook it's FaceBook that they're you know sort of business model.
Right you have said -- that you could make him and if you do it right you that make.
Six figures every quarter.
But but the -- -- can anybody do that really.
I think it it all depends on what you have to offer.
You know it's it's it's all relative you know what we do is we have web sites that are linked to a Twitter account that -- accounts that are linked to into -- and FaceBook.
And essentially we provide.
Actual contents we do everything from health and certainly could beauty.
Didn't care so we're providing actual information and you know the example I would uses -- -- be tweeting about going to -- yeah.
You know at at the park with the kids like that's not something that you could actually make money -- Yeah less of I get kind of bored really just just had sushi -- going to bed now good night tweaks I mean whatever -- Yeah that that's that's what people are using you know that that's your everyday user that -- communicate with their friends in and relay messages and they.
Twitter essentially was created as a micro blog because they're doing exactly that and -- right now 500 article post about what they're doing business.
And and amateur friends you know and then not follow book you'll never build an engaged audience beyond your and a current circle it here tweeting about stuff like.
Usually you've broken the code got a letter from William when he trade secrets but what does that mean that you say you've broken the code about how to use Twitter in a way that's.
Let well I don't actually mind giving out most of the information now because I am you know will we.
Now quotes to twenty million.
Followers across all of our count so we've kind of got have a pretty large cuts are so something happened -- you know.
Listen -- and figure out that -- -- try to replicate it you know we're growing had been grows so I don't it is necessarily a threat.
You know what would likely come down to is you have to provide.
Engaged -- you have to be able to reach people beyond your own audience.
It goes by the word of mouth.
You can features like sharing like on FaceBook and you -- of the -- feature.
On Twitter so we post relative concept.
And then great information that somebody like for example on a picnic PGA -- clothes that -- on.
What type of meal you couldn't eat could depress your appetite and somebody like that information they're going to share that with their followers -- what particular get a magnified.
And it's gonna resonate beyond our own network took some time with which we compete out to a million people.
Italy fifteen million people if you add up all the followers who saw it from the recruits that we got.
Thank you got for example notebook on Twitter which here -- -- is I understand it runs and notebook of love.
And I see it says things like don't wipe away your tears dry wipe away the people who cause them.
So long are you willing to learn and you always give yourself the chance to be better inspirational tweets president make money.
What happens is we create different categories -- a magazine.
And essentially that's what it comes down -- for advertisers that -- we've both been inspirational messages because quote about and life and productivity.
Then we can go out and recruit advertisers who target that same type of user for example dating back to the great one.
So well isn't -- -- show up I mean not a you don't see it on Twitter.
What what we do we do sponsored -- so instead of a full page magazine that you're gonna get -- Sponsored tweet -- -- timeline -- notebook recommending that you join you know.
Ex -- -- -- and and that flight will pay out either.
On -- site -- that's what they'll get a flat rate -- -- that -- -- -- that they would another kind of advertising like a magnet or TV spot.
So buried among the tweets are paid tweets but the average user may not know which ones -- -- -- tweets right.
Right and and we built such engaged audience on all of our -- that you know we didn't think a lot of activists -- if we get a fitness.
Are related company one of the few -- somebody who put it produces athletic year.
We can give them compete for the relevant content and information for -- And and the following one it's going to be paid upon their and they are filling it with our conference and they -- what we -- We've brought that up and and they actually engage with the act just like they would normal.
And -- to you go to get engaged sponsors.
Way to -- to get the sponsors.
Well I mean advertisers actually approach and then there's also a different platforms that we can.
Used to recruit people I mean and sometimes it just means as much as they need a cold email -- an advertiser and then take your pick his company.
We have a fitness web site would want didn't put it out with one point three million engaged people do you want to go to our -- Now notebook -- -- -- like over four million followers on Twitter which is really remark four point three million which is really remarkable.
But for a -- and yet many people -- not even heard of this and you look how well you're done.
Yeah I mean -- a stalwart amount.
I've I've spent zero dollars on marketing and advertising that page it.
A 100% organic and if you click on activity and you get the exact -- count.
And then you go back to repair it tomorrow on average to grow between 4008000.
New unique organic followers per -- so.
-- you know it it'll be it'll be a few 100000 dollars -- the next several months.
How does the L let's say someone's looking to OK I've gotten some I've got an interest and I think I would like to monetize.
I'm doing -- -- would worker Rama.
Carpenter -- me.
I've got a great interest in cooking.
And I've got a great recipe.
And I do great recipes I want to find a way to get this out there make -- -- it -- -- it you make it sound easy but I'm I'm sure it's not as easy you're making it sound.
Right what there's there's two ways to approach it number number one -- Q if you have something -- just wanna push one piece of information out in the world you can go to you know somebody who does what I duke.
And you can actually pay them.
To advertise -- for you if you're looking to sort of recreate what I have.
You know that can be done as well is -- -- actually live starts in your slow small circle of friends and then people that you know certain people.
That they know and and you -- -- and slowly.
It actually start to -- so.
You know for example we have another one it's and another -- -- does really well at the mom blog and bonds won't share the information with other mom because mom they're the ones that are creating the contact you know -- we do recipes on that site and we share information on managing -- how cold Coke but it and the other question because you know.
-- for the average business owner that's what they want to know if I'd like it means.
What you do is when you make your business card.
You really push your Twitter and your FaceBook account and they -- you do that you incentivized people.
Do followed you wander into reward them -- so.
So they can get the operating happily go retail store or maybe a small -- they get people convert at all.
Protecting into their location on FaceBook so they can get there brand there'd be that moment.
Obviously -- -- creative group good company you know they do you have a 10% picked out that they would like on FaceBook and then post a review on -- reviews about -- We motivate -- -- customer our Brenda Hampton is partner of influential media group is it more important have a Twitter page at FaceBook page or.
A web page.
What is that that you know something that we -- are always you know struggling with and figure out where ballots that are -- because at that point it's.
You know we have to allocate our time properly and it's -- we we ultimately.
Want to own something of our own.
If you -- always the idea to have your own web site because nobody can take that away -- you essentially.
You know into the audience you know for example if Twitter disappeared then.
It goes off the face severe like did MySpace.
How -- we we lose our fan -- and we lose dark.
Audience so we have nothing left.
You know that that's why we're taking people on other -- and and bringing them along with -- -- engage contact so we have a went back to correspond with the general we have and to -- account because they like engaging with photos come and that of course that the all important wanted to build up the mailing list.
Yeah so if one of these social networking site does disappear you send out an email -- say hey we haven't left yet you can -- that this social network or this web site.
Now if you're Aston Kutcher.
You got a big -- -- -- -- first let me personally get a million followers on Twitter which I think woke you up at that point right about this whole thing.
You know I I within the first.
Thirty days of the putter being released back at the account that tried it out and -- -- -- My first post was watching the NFL playoffs.
And I mean I made the you know biggest mistake could I -- now against completely.
When I first started.
And when it started getting more and more media coverage.
You know I thought as an opportunity.
And there's not really.
A book or Emanuel or -- or at school.
They can be taught to do what I do right now so we're you know I'm figuring out there that go along with back -- you know come the benefit of being.
You know the largest publisher in this case.
You -- publisher on Twitter.
-- out yet.
Now it's interesting when people first started they figured OK if I follow a thousand people look at -- thousand people follow me back he look at these people have exactly or roughly as many followers.
As follow -- but that's not the way to do it right.
No absolutely not and it would mean that -- what happened right now is just an example on my personal account I have 500 people that I actually follow.
And I can't and I -- every time I go to refresh.
Not a -- often because that's what I do I -- I can go back fifteen minutes later and there's a hundred new recruits couldn't read.
Can't hear her come get 500 people -- so imagine multiples of that.
What happens is that everybody starts worried about the number and nobody actually -- here.
You can't possibly -- 2000 different people tweeting -- I think I can keep up with the 500 I -- so.
But but yet -- -- get focused so much on the number.
And you know when you follow a 100000 people you have a 100000 followers.
It's likely that those people are doing the same thing in -- nobody really really covered creeks and that there -- the number.
Well I'm really fast everywhere today I mean you've really -- you've broken some ground here is a probably the biggest publisher on Twitter that's an amazing accomplishment which is why -- wanted to talk to and I really appreciate your.
Spreading the word here with our audience is their website you -- -- give out that you -- that you'd like to have people visit on your behalf.
Sure there are for business owners who you don't need people in our advice -- -- -- potential media group dot com and then my personal Twitter and it's not.
-- -- you know that's not Brendan what did you do then.
Were real problem I'm kind of a joke there.
I badly and -- vacuum that is not Brandon Hampton I guess I guess in -- -- -- very much.