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Your -- as the man who created launched Fox News in 1996 and has -- -- -- talent ever since this -- new book giving readers an up close look at the Fox News -- president.
Exempt -- is the author of ride trails off camera he joins -- -- nice to nice seven nice to talk DO.
Those -- do do.
-- -- when you first begin talking to Roger Ailes about this.
-- I didn't talk to Roger I guess in the summer of 2011.
From prior to 2011 I assume they had some sort of thoughts about what you would be learning when you began the book did anything surprise you during your investigation in your reporting.
A lot of things surprisingly I mean I'm fox watcher and I have been for three years.
So I knew the you know the network somewhat as a viewer about it.
I was very surprised need to see what kind of a leader -- been you know it for this network that just.
As a television guy but also the kind of relationship that he -- -- people were here.
This much cares about what people are successful another -- -- Fox News Channel into the number one channel.
Is -- why they're successful do you have -- -- grasp on why he's been so successful what's the secret.
Well I think that Roger knows more about TV than most people and I think it is a fantastic eye for talent you're an example of that.
And I think that Roger was able to see -- -- he was able to see this network.
Not just is a collection of shows collection of people but as a kind of cast did.
You know 44 hour operation where everybody.
Played a part in -- sort of the team.
Team kind of a way.
It's come across them and I think that people relate to fire some very personal -- very -- Yet we -- inside we welcome them don't know as much as people think we might know -- -- -- -- I'm curious what's the relationship like with Rupert Murdoch.
It's -- -- does that relationship.
I spent some time with them for example on election night.
And you know the two of them have very friendly.
Exchanges and they kid each other but Rogers said to me.
If you think that we're friends we are friends -- every three months I have to go upstairs and show my numbers in the way of bad numbers that -- did so.
It's a friendship with that that comes with an economic.
Good about his political career out before you became and bobbed and television and cable news he would have visited political strategist consultant.
He was instrumental what I surprised to read your book I didn't realize that in named Ronald Reagan 1984.
Debates tell us what happens.
Well they had Reagan had a bad first debate people were saying that he it was a little bit confused and he would -- divorcing in school.
And Roger was brought in as a kind of debate doctor for Reagan.
And he told -- look -- the president you've got obviously you're.
You you don't need to impress people with the facts and figures you need to be yourself.
And I found out later is that -- to you know on this book for Fox's advice -- everybody.
When they go in the years to be themselves.
And -- took the advice that he did very well in the second debate.
And of course the famous cell line out of that second debate about Mondale's age should at least it used and that's Rogers line.
I don't think it's Rogers line but everybody around Reagan was afraid that mentioned to him that that people thought he was tool -- Roger -- afraid of much.
Told -- directly you have to come up with something that will address the concern about your age.
And Reagan came up with that with that line.
Which was that it wasn't gonna make age an issue Mondale's youth and inexperience -- a bit of that fact and -- never.
-- seven's a great book and so I in Australia it's funny that you think that when you're inside ever thinks that we know so much since going outside of a big corporation but actually I learned a lot so thank you set -- Thank you.
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