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Are we're about to show you something it's a sneak peak and it has this is the first on spacing on fox it's a brand new.
Anti smoking ad campaign from the centers for disease control and it features former smokers and their families.
When I think about not having you around.
Is almost like.
What would probably not -- You know -- -- -- -- Doctor Thomas Frieden is the director of the CDC and Terry hall is featured in one of these new ads.
And we want to warn our viewers some of the images are graphic welcome to both of you.
Great to be here doctrine we all remember the last ads put out these anti smoking campaign and they were graphic I mean you see.
A woman whose finger -- have been amputated because of smoking you see a man I believe whose leg had -- amputated how did these new ads that we're looking we're about to look at.
Differ we continue to show the realities of what it's like for smokers at the doctor that's what I see day in and day out when I treat patients.
Disabilities this -- -- but this year were also showing the impact on people around smokers not only secondhand smoke that can kill you but also.
What is it like if the smokers -- And in fact we just saw that the testimony -- from that young woman about what she would do without her mother if she die from smoking.
Terry I wanna talk about your story because your featured in these new ad campaigns -- your story -- heart wrenching new work a cheerleader and high school.
You started smoking socially.
By 25 years old you had a sort of chronic sore throat and -- forty.
You were diagnosed.
With oral cancer.
You eventually -- your voice box to be removed it's obviously hard for you to speak it's terribly fluently but tell us why you want to be involved in this campaign.
Right that's what you are telling us that if it's -- saves -- -- you are willing to go public.
-- your sad story about what happened with you you have been diagnosed with.
-- types of cancer ten times.
Doctor -- these are -- attention grabbing how do we know how effective they are.
The response to last year's campaign was overwhelming.
We had high expectations and it exceeded those by a large margin more than 200000.
People additionally called quit -- and we know.
That many of those people -- the and many more people will try to quit that actually call and within a half a million people.
Newly clicked on the website during that time as we're showing when they go off the -- whose numbers go right back down so you don't know people stay.
As ex smokers that you do know they give it a shot after seeing is that increases the likelihood that people will try to -- and increases their success in quitting.
About one in five people who call a quick one succeed long term in quitting that means about 40000 people just of those who called and many more tried and their own.
That's lots of people who will not die from tobacco related disease because of heroes like Kerry.
Tiffany and others were telling their story -- you are so brave to be telling your story we appreciate you coming on.
And thanks so much for showing it's a -- -- for letting us get these ads out first we appreciate it Terri hall and doctor Frieden thanks so much thank you.
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