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In the back of the book segment tonight glorifying professional athletes Nike is -- criticism for this new online ad.
Featuring Tiger Woods with the tagline.
Winning takes care of everything.
Nike says the ad is a salute.
To woods is athletic performance the golfer regain his number one ranking this week but critics say that the spot is and it inappropriate and sends a bad message.
In light of woods is bad past behavior.
So no morals even matter in sports are live anymore that matters at all while winning joining us now to discuss from Atlanta -- -- a marketing expert.
And from LA -- -- -- correspondent for next generation.
-- let's talk about it.
First Michelle with you because they look everybody is makes mistakes and allies obviously no one's perfect Tiger Woods is not perfect -- -- I came crashing down earth but now the sad.
Appears in new relationship -- Lindsay Lowell aunt Hannah and it's apparently not all downhill abatement the bad.
I think Mullen is on I would say Lohan and they want to thank you -- -- Less -- -- -- problem.
That automatic guns -- -- and I write so.
-- wedding takes care of everything.
Kind of taken them a little bit too far a little too cutesy I absolutely think it's taking into -- -- By saying that winning takes every takes care of everything they're not just saying that it takes care of his public persona they're saying it takes care of the fact.
That he cheated on his wife with multiple women that his children are now living in.
With divorced parents I think that's sending an awful message the youth in America and specifically to the young man that you can't disrespect the woman.
You can cheat on her but I got until it went to make some money and then that takes care of everything I think.
That's a very very -- message well that we've seen society time -- again and and a recent years.
Not really looked the other way you know I guess don't seem to care whether it's Bill Clinton are.
And I am Mark Sanford back and politics right so again and it's kind of behavior as tight as it seems to be tolerated here Napoli professional athlete.
You've given may be a little bit more leeway and especially if you're good -- -- if he was down like bullying every single hole and I think that's I think it would be focusing on the past bad -- But now is at the top he has acute -- girlfriend and Laura you can chime in here.
Actually when he got changed everything for tiger went to Nike is right in his -- whole world.
Every one -- -- with a hat then.
Not going anywhere and winning has brought him back he is now you know looking at and then winning the masters potentially in just a few weeks.
Isn't Nike isn't talking and say he was husband Andy here.
Perfect that's the reality and you just talk about how many people are getting -- divorce is the reality.
For Tiger Woods what they're celebrating -- what people think about.
When they look at -- is golf he has worked hard there he is dedicated himself a new -- and new coach he's.
Like I don't know what you are doing and bailing out your name.
They knew what they would never land that's right he is a win today on the golf course and that's what I -- -- -- -- every now now girls -- -- wanna talk Michelle and I'm maybe I'm just maybe him being a little cynical here but when Nike.
I'm not a Nike is probably among the best branding machines.
And -- corporate America today worldwide amazing brand right they they know how to -- -- Margaret Nike.
I theory -- you can Shimon.
Would have been really cool if it's just so happened the split that Nike was considering that tag line.
And Tiger Woods can't afford that and I love Nike loved my association.
But it doesn't it doesn't matter more than everything it's it doesn't take care of everything in fact I made some big mistakes I have not happy about those mistakes and I'm glad I'm number one.
I -- I don't know what got a great job.
Let's not make -- it's not like this that what did he and he got underneath center and -- and why in time I'm getting.
And if that he has he has this quote since 2009.
When people -- about 8 AM and say are you worried about number one what do you doing.
And he says winning takes care of everything silences the critics who are complaining about his golf play.
And what I'm doing or not like when I go yeah.
About as a -- double meaning when you're talking about everything we're talking about everything you're talking about -- and -- -- his children his family everything going on at home and I think that sends a bad message.
I I like the idea competitiveness and winning I think that our competitive spirit is dying in this country you know everyone gets a gold trophy every one -- You know let's stick our our government -- takes care -- from cradle to grave there's no incentive to work hard.
Is Daniel entering into a new tax bracket -- an -- take -- when I'm not.
-- tiger is literally just now I think it's.
Can you coming -- -- there's a difference between being patted it.
I think there's a difference between being competitive and also being competitive with having values and morality there's a difference.
I'm not easy night he had let me say something -- does that -- you -- on the -- and -- -- on.
Yeah and let and they -- Lance Armstrong right away hey you know why did he -- in sport he felt had to break up with his wife but he cheated and sport.
And that's where Nike plus the line yeah she didn't look like you're knocking on you're done.
If you don't like the runner they draft you know there are key is -- I feelings though I can't I.
Yeah -- and as I -- I candidate selling ads on mr.
Yeah guys that -- really drain the seven and -- police.
Gas companies while Laura Kelly well I went on any say yeah I would say not now we have a nanny state let's let's put that aside the nanny state quite separate has nothing to do it Nike.
Let me say Tiger Woods is playing amazing golf anything to turn around his life by helping as I'm going to be a good thing plays it's good to see about the -- on deck in.
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