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Hello welcome to -- on them that demanding.
More than sixteen million children in the United States and food insecure.
This could lead to long term health effects such as malnutrition obesity developmental delays.
And -- associated chronic illnesses like diabetes and hypertension.
Plum organics has launched a program called the full effect which is dedicated to nourishing food insecure babies and toddlers across the country.
Joining me today is plum organics CEO -- grammar.
And the company's pediatric advisory doctor Allan green welcome you both.
Very interest thing that turn around and -- the the term is confusing first I want to explain to folks out there what is food insecurity means.
Took food insecurity is the name we give for.
People who don't know where the next meals gonna come from there they're concerned the gonna run out of money -- out of resources before they can the so it took -- sixteen million kids in the US about one in five households with kids our food insecure so is like living.
Paycheck to paycheck but living food and the food is running out before the -- -- exactly so what happens to these kids is they -- do feel hungry.
But the food -- by the parents buy it's the cheapest food available so it's often empty nutritionally.
So they're over fed when it comes to calories.
And under -- at the same time is this a new problem or has this been happening for the last twenty years this this.
Well and sixteen million of those are little ones so right in our -- that's right their backyard you know we keep thinking -- these are issues of you know Third World countries.
But here we we have this and and why do you think it has increase.
Is it there's -- due to the -- economic issues.
You know single -- he's worth two working parents of me what what why hasn't made it such an epidemic it.
No I think I think you put your finger right on the ball so that that it it is -- of poverty issue but also a lot of single family stupid that are at.
Have a higher chance been below the poverty level and within the other the downside of that of the other side of that is that missed the foods that are super cheap.
Right now are the things that are so anti nutritionally so people know about the childhood obesity epidemic but it's the same problem -- other side of the coin right apartment on the -- -- You can be -- and you could be malnourished exactly -- factors are going hand in hand and that's why you guys are bringing awareness to this that's right so we got involved because when we first started bomb.
We believe that every little one deserves the very best nutrition -- and -- growth thrive -- and their full potential.
And this is clearly a group this sixteen million little ones literally one in five kids in America.
Don't have that opportunity to grow and thrive.
Eleven of their full potential.
That's why we started the full effect now that that campaign.
You know what what are the steps that that campaign entails.
Well the first is actually we developed a product specifically for food insecure kids.
It's called the -- persuading.
And this thing is jam packed winds really recognizable super fruits like spinach carrots apples.
Yeah didn't taste great right -- phenomenal so so and and this is this movie that's a smoothie silly it's -- -- so you have to make it as a complete -- now a -- blended and the idea here is that.
We design this specifically for food insecure kids.
Who -- -- Allen to help formulate the recipes.
For kids who are chronically missing meals so it's jam packed with vitamin a CD.
It's got some Omega -- -- there as well for -- development.
And this thing is designed for donation only so we created the product for these little ones and now it's getting pushed into the it distribution system.
-- to get in into the the hands of families need.
With the age category that you're that you're targeting could you say you know kids to me is anybody on the 21 step.
But so that the H targeted that you feel is important to get the first wave.
You know over the battle is what what that from zero to three it's a time when the brain is growing the most quickly and when the metabolism is being set for life.
And so what kids get in those very early years.
Changes how likely are to end up with hypertension or heart disease are all kinds of different things -- really focusing under 36 months six and 36 months.
But this would work for an older child to talk to me how early nutrition affects the brain of a trial.
So we know that that child's brain is built differently depending on the nutrition they get in the first 36 months on the -- from so quickly.
The membranes of the neurons that fitness is different from the abilities to partner transmitters are different the gene expression -- It affectionately they're going to be able to take them.
So it's been nutritional deficiencies can take IQ points off that you can't get back.
To -- the really important window to give kids great for what can viewers do to help.
Well the first thing they didn't -- discussing this community a place.
That we've got a movie -- a movie I love lead so -- -- -- just launched.
By magnolia films and it's been media.
This is really defining the conversation about hunger in America and this was the inspiration for us to develop the super -- the and the full effect program.
We were fortunate enough to get a pre screening of this.
Almost a year ago and I walked out of that -- we had forty of our employees -- that screening we walked into the rooms and we're gonna do some about this.
So we came out we said we're gonna design a product coordination exclusively for these little ones in the end -- this is an exclusive donation right now it is that's exactly right and we partnered with the -- -- the table to be to -- two sides of a solution raising awareness.
Up to the film.
And then and then having a solution through this product.
But very immediately what what viewers can do is text screwed.
And a donation of -- super smoothie it will be different -- Sam landed.
-- how we're gonna measure success.
Well for us it's about getting food in the hands of little ones that need it right so we're donating half a million -- maybe -- 2013.
And we want -- actually expand that to a 1000002000003.
Million through bringing in our network com bringing in moms -- cross country that are you know.
-- aplomb but also tapping into broader audiences to make sure that the word gets out on this issue.
And that we all rallied together to help -- -- around what can people get more information.
-- to plum organics dot com forward -- the full of fact.
And you'll see all the details about the program mandated the -- ways to get involved in the coming weeks -- months.
-- you have any health questions you wanna talk to me about email regular fox a document if -- dot com thanks for watching for Fox News on document.
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