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-- what what what does make something a -- Well and really has been an expert and the sharing space for the past seven years -- You know tracking over 329 billion video streams and what we've we've crack the code.
It almost makes things go viral.
There are hundreds of factors involved but the two most important -- psychological response -- social motivation.
So what that means it's a psychological response means that -- viewer needs to feel something.
And the more intense that feeling the more likely it will be shared.
There are 25 key psychological responses in social motivations.
So what the brand has succeeded in making someone.
Think a video it's hilarious.
More shocking or exhilarating or any of these emotional feelings.
They then have to make sure the viewer is inspired to share so I might share video with you.
If it pertains to our real life but we were going to see a movie after the show tonight semites and the trailer your way and they hated this -- it.
I might share a video that I think you'll find interesting based on our shared interests and passions.
Or it might be that there's a cost out there -- that I want to support and I wanna help so it's and the video -- way all right so.
That would have is it all -- -- shock value really I mean you and that that seems to be.
What looks best buyer only what we see most of shock all hilarity -- That yes -- -- OK I'm still a value something shocking I can become famous.
There are those are two key triggers them that we've identified we've seen a lot of hilarity and a lot of talk lately it's interesting 2013 has been dubbed.
And C thirteen.
We don't have the Olympics we don't have the elections we don't have these major events that are you know drawing a lot of attention.
So brands are creating their own drama right now I'll be and that's a trend -- And then the huge.
New area -- of advertising.
That they -- that a lot of them really don't quite know how to use well enough yet.
It's slippery slope numb shock is and that is one of the triggers.
But you know some of these shocking ads that are.
Getting pulled sometimes -- if the France had come to let's first we might have recommended going with a more positive association there are many other ways to get cut -- -- in this crowded space.
So I never knew what are some of those all the ways to bloom what what I mean if if a brand comes -- -- and says.
We got we've got this product until we've got this idea we wanna get it at that we wanna hit the the younger crowd we want it to go viral.
What does -- first thing you tell them.
The first thing we would say is we would identify what their goals are right to what you said who they're trying to reach but what they're brand associations are.
But really it's important to know.
You know which route they wanna take and there are many so for example going back to this year's super ball -- an event that pretty much everyone here has -- And the two most shared ads of the Super Bowl stayed away from shock.
Stayed away from hilarity -- -- our.
Very difficult to do well in the number one chair that was Budweiser as brotherhood which was the touching story the farmer and -- course.
It evokes feelings of warm happiness.
Even sadness which kind of intensified the happiness.
What torment emotions and you don't have to shock you don't have to make them laugh although those who look.
But also while lifting just getting to someone's emotions as the -- absolutely you need to make the viewer feels something feels something strongly.
And then want to share so popular activity as a factor as well all right.
-- -- -- -- Yes yes marketing director for I'm really doesn't really have a website in the what's and we do -- really media dot com I'm really media dot com there it is on the screen right now.
I go check it out it's a fascinating subject thank you so much for being -- Deborah thank you for happened all right.
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