Also in this playlist...
This transcript is automatically generated
The time when brick and mortar stores spot the Internet would drive -- completely out of business but now main street is intersecting with the digital frontier it.
Many small businesses are finding that the Internet is vital to their bottom line so why the change.
Well Michael -- is president and CEO of the Internet association trade association represented the -- leading global Internet companies.
And congressman Robert good -- is co chair of the congressional Internet caucus gentlemen welcome to -- both.
Thanks for having me -- -- -- you Wright Patterson what does this all about and how are small businesses actually being helped by the Internet.
Well every small business needs to be on line you know what people think of this as a brick and mortar store competing with online businesses.
But really they both need to be doing both and we had -- a tour of several small businesses on main street in Lynchburg in my district.
Just last month hosted by the Internet association Michael was there -- his great folks came down as well and we visited for businesses.
In my district all of whom are brick and mortar stores and all of whom are doing business online as well I'm not initially selling their.
Merchandise on -- it may be communicating with their customers telling them.
What the new fashions are at -- women's clothing stores so they can come on down and -- before they come they'll have an idea what they're gonna see when they get there or the photographer who was a full photographer.
Doing no weddings and other events in Lynchburg now -- has ten employees.
And does events -- down the East Coast.
It is something that every kind of business -- and we had a a theater a historic theater that's being renovated they need to raise millions of dollars and the Internet is a great tool.
Four -- the organization to raise funds not just from.
Reaching lots of people on the Internet but communicating with them on a day to day basis about how the progress of renovating the theater is going on and make them feel.
A part of it that you really can't do with mail or telephone calls -- other things that people have traditionally used to raise -- for projects like that.
It -- it sounds like -- he is a learning how to leverage best for your business how important social media to be smaller business outlets.
Social media is very important particularly -- smaller businesses.
-- we've heard stories about how business that are using social media.
-- twice as likely hire more workers on the productivity increases by at least 45 times.
It's great particularly for small businesses you can reach your perfect customer.
You you know let folks know about what's going on say ally you know as the congressman was telling us you know you have a -- you can show them what you're selling title at the trends are.
And what are some of the most effective ways that small businesses are reaching out.
-- with social media small businesses can use the power of the Internet to fight -- exact perfect customer vs the old days.
When they would have to spend.
Tens of thousands of dollars on any.
-- -- Not knowing exactly who's gonna look at it now.
Big -- social media they can find a perfect customer.
And they can help help their business chairman did lack.
Was great to come with us in Lynchburg and example he told of -- -- photography -- he had one employee himself two years ago.
But now social media is ten employees because he's able to find customers grow -- business -- great story.
-- Michael Ackerman and congressman good but thank you so much for sharing this story -- the idea with us and hopefully encourage other small businesses out there to do this and think about.
Thank you thank you.
Filter by section