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Hey after graduate box in -- network welcome to my favorite time of the week.
We get don't whine -- with me today with my fabulous friend -- -- CEO founder.
That's social media extraordinaire.
Found at bottom notes like the -- social media thing for the one well that's happened and like ever so let's just sagging -- well I don't notes.
I mean it's it's it's really like that the go to place for social media of the social media world to get wind thank you we think so we like to access Obama.
Started you know as a e-commerce company we've morphed into a media company and so we help.
Educate entertain consumers on email through social media and interactive events through mobile -- through video.
And what we really think of ourselves as the wine spectator for the next generation and I think that's the -- the next generation absolutely we are targeting.
Millennial generation consumers and -- acts we have consumers who are reading -- email newsletters like the daily -- who are 25 or 65 it's not that were -- experts say.
But we really feel like there's a missing voice candidly in the wine world everything is either -- it's not be to -- 42 male yes what ever -- and we need something that's cool fun hit an approachable and that's what.
Void we're trying to now so at the same time -- I think that there is a dearth of information on the web no one knows where to go first there's a lot of stuff some of -- good some of it's not totally.
And I know that you write about just absence it's nice to talk about let's first talk about I bet I bet actually really cool again bringing social media.
Did date you know the world absolutely so one -- my board members Bill Anderson.
Came from old world old -- -- world and as a big distributor.
But he now has -- beverage group which is a private equity -- in the -- exclusively.
Investing in beverage -- and he said to me.
Alyssa what you're doing for the wine industry helping brands go digital in the social is important enough for the beverage industry as a whole.
Not just -- -- -- -- and craft spirit and and non alcohol brands like water -- etc.
we actually do a conference.
Call I've and let's help educate.
The beverage industry about the leading trends in social and digital we had a -- clear Mulholland global -- -- at FaceBook he noted opened it up.
Can Jordan -- new Belgian -- meeting craft brewery in the country closed it was -- So let's let's go there let's go to the apps that you think it was so I think taking a step back mobile is -- really.
It's here it's -- say what I understand a number of mobile phones on the countries can exceed that human beings in the next year you get -- it is.
Like here it's also helps people uniquely get on line in other parts of the world where cancer on a huge proponent of mobile globally macro economically.
And from this particular industry standpoint there's a real opportunity here and in other categories.
If you're dealing with a product where there's fairly opaque Harding no more than just on -- prize what it what's really inside the bottle.
It's hard to know right when you're sitting there looking at a menu and restaurant worker at a retail shop looking.
A shelf products how -- you know -- -- like it if it's good value if it's right for my -- right.
So this is where mobile hasn't really awesome opportunity either because in the case of an app like -- -- It's actually putting restaurant's wine list on tablets in -- So I've actually -- -- it's so cool it's cool because then you can actually see -- -- I've been to it.
Parole eleven to Piedmont I know I like parole low but.
-- -- to choose from you can read more about the family history -- the tasting notes or the -- recommendations -- play -- -- -- -- -- absolutely -- genius yeah I love that you really like you have right and then there wouldn't you want to say share this with my friend looks to me if I -- -- at one place and it was probably like three years I mean it's not a new idea and -- -- -- -- -- -- -- -- Because it's an old school industry awards he -- -- I mean I hate to beat a dead horse but it's the same think I think in this and we the restaurant ultimately.
If you can't beat them join -- took that approach and Opentable I think that'll ultimately be that approach with these software platforms right manuscript honestly it was three years now and I have not seen since I tell us about less so let's just a different twist that's an app where it's.
It can help you pick if you're at a retail shop can help you pick.
What you're gonna have what you should by the some maturity for dinner what your mood is be selling your price sensitivity is even in some cases based on your personal tastes.
And so in that case it'll take the actual real time inventory in -- retail shop.
-- -- Sort what's available based on -- -- had chicken for dinner and I like.
I take my coffee tea is certainly we think you should buy these are so I expedition -- it literally will go down to the inventory in my favorite lines.
Depend a prison in my favorite -- -- and Bob I'll take even if it goes even further that if you were in Manhattan driving home in New Jersey right and as you're getting into New -- -- decided that.
You're gonna stop you could pick.
Based on a moving target geographically which -- -- you're gonna go to circuit and it does all real time that -- cool fall.
That's how -- retail now let's talk about your daily sit deals so -- -- deals is actually.
You know sometimes you apps to make money and sometimes you -- them just because this -- one we get -- album that's he probably does make sense to you.
Get to a to ten emails a week asking expert recommendations of where to go tasting.
And rather internment -- ten person small business also -- travel agency.
We just literally created.
To remove some of the pain from a customer service standpoint so we said okay you're going to -- Install -- -- deals it's a free iPhone app.
Call the list of places to taste in -- you'll get.
Special treatment every single place book the -- right then and there sits literally services offering for us it's good for our -- partners and it's good for daily readers but we don't do it and then truly don't do it to -- -- -- -- this is the trend where apps in the same way that brands are using Twitter for customer service.
We're using this app and that -- -- a lot of people are using Twitter -- losers and we -- actually.
That's CEO of seems to agree on last week and she's at the same thing she can connect with her customers quicker.
Let's talk about FaceBook though because so many companies.
And even spot you once are slowly.
But absolutely you know a little -- on.
What is FaceBook -- and I think it's inevitably here Tuesday but even if we.
Even if you don't make bets for the next twenty years for the next 25.
If -- brand who's not on FaceBook and -- competitive said it is you've got a problem because at the stats I heard from FaceBook from the -- now something like.
Twice the brain into on these who hired digital IQ than their competitors -- performance -- -- in terms of sales so in theory.
Vineyard should be on the phone calling you to help.
Absolutely I mean my attitude is that we help.
Build your brand in the same -- these wineries particularly -- time and energy -- increased one of the best with these incredible.
Hospitality experience at the Weiner they do social networking better than most industries right they do customer care hands on -- -- and personal person but that same level of caring about the individual consumer.
They can translated online -- either need a partner like us to teach them how ready to hire great people themselves to do that experts.
That bottom to get on the ice it every -- meet -- here we love it.
Think he -- -- pleasure of the last one.
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