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He did that -- apple does seem to be under some pressure.
In various ways Adam.
How to think plan this -- Keep themselves cool -- other guy is its operating system this new operating system an important part of that.
-- the operating system is a part of that I'm gonna ask my producer -- I think the next sound that was going to be on taxes right.
So so they talk about the operating system that in two weeks they're going to actually.
Unveil upgrades to IOS and OS-X.
And actually Jonathan I'm Jonathan IV depending how you want to say -- -- the famed designer of apple products.
He's involved in the upgrade the future -- west cook talked about that and also opening up applications to third parties but it comes back to money because that's that this conference is about making money on mobile everything's going mobile forget -- Apple's believes PCs days are done.
I even though -- still make the Mac.
But it's about mobile and of course -- about all that revenue and it's about taxes and here's what he said about about repatriating tax money and helping multinationals bring that money -- I think for.
The right approach would be simplicity.
And it's how we approach every -- how we approach -- oxen and most everything we do is to just got the code.
It 7500 pages long none of us could read it makes sense of it.
Apple's tax return is two feet.
It's crazy especially crazy.
Two feet -- and crazy -- the one other thing that's getting a lot of attention here is the competition apple faces.
Google obviously with its android operating system but mostly the Google -- that I like to call -- from the board.
Because you know you're old enough to remember the you know.
You know assimilate assimilate a but here's the deal.
Naysayers say that it's a one off item it's it's it only does one thing.
And even Tim Cook says and it's no big deal here's what he said about wearable items like grew.
Laughs I think in terms of glasses.
Fight I Wear glasses because I have to I can't see about.
So I kind of had that problem.
I don't know a lot of people that we -- then.
-- don't have to.
People that do Wear them generally want them to be life.
They wanted to be -- intrusive.
I can attest to that and I don't know if I would look very cool walking around with a big old computer -- in in front of my head back.
The naysayers used to say that -- and everybody's home would never happen.
And that was pointed out by Mary Meeker -- general partner -- very large one of the largest most respected venture capital firms in the country.
So the betting money here is that things like Google -- wearable items are going to catch on even apple cook says wearable items will catch on but they have to do more than just.
Be cool -- that one thing they have to do multiple things.
Finally where -- all of this headed you know people all of us have some form of cell phone.
Smartphones mobile devices that's where everything is going Jonathan theme here is mobile first.
We saw the report just yesterday I DC saying that he sees sales.
Have peaked in 2011360.
Million units we won't get back there ever again.
It's all mobile tablets -- Smartphones and when you think it is statistic global Smartphone penetration only 21%.
There's a lot of sales to be made and -- -- get in on it Samsung apple Motorola through Google it is it's going to be a huge generator cash yeah.
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