Also in this playlist...
This transcript is automatically generated
Thanks for that.
It seems President Obama is receiving some state of the art technical support -- doesn't have to wade through an automated phone menu to -- Chief intelligence correspondent Catherine Herridge looks at the world a big data and big time politics.
-- skin doesn't leave many Americans questioning whether it's open season on their personal data publicly available reporting suggests ties between Eric Schmidt.
The executive chairman of Google and the Obama White House.
During the 2012 campaign the Obama team -- big data to build virtual profiles of voters who could be swayed to support the incumbent.
-- teen who mastered the big data skill set is now operating hundred different name with financial support from -- When watchdog group says the potential for data mining and political opponents is there.
They decide we want targeted union members he wanted to carve target -- Tea Party -- and we wanna target where we want.
You know they can take information that -- -- one data broker combining with another.
According to its own web site since this analytics was born in a large -- cream of the Obama 2012 reelection headquarters.
The key investor is Schmidt according to a made business week report also posted on the company's web site quote.
Schmidt got enough for the team that when the campaign ended he put up several million dollars to keep its core together.
Fox's Peter -- investigated the role of big data in the 2012 election -- so what was the case -- the -- is very cut the -- costs Terrell Davis and worked for the Obama campaign as director of integration and media targeting.
Hardcore analysts were in that room for -- reasons we -- able -- -- get the data from our vendors and just -- it into the system.
And then the same time parent data to the voter file data.
-- Eisenberg author of the victory left.
-- about the Obama campaign success with big data.
These are basically like drug trials for politics pharmaceutical trials -- the voters -- the Guinea pigs.
The same business week article says -- this leadership expects quote the company to work for democratic candidate and only Democrats next year.
The article also reports quote on election night he was in -- boiler room in Chicago.
It will business leaders Silicon Valley wants to start a political company.
I don't see much wrong with that it's if the handover of data from the company goes to -- political operation support for the government going to the government is the most concern.
A Google spokesperson told fox that the investment insidious analytics is a personal investment by Schmidt and not Google.
Adding that Google does not share or sell data sets to -- this.
Asked whether they're big Data Co.
would work with a range of clients a spokesperson for -- this analytic said.
They're interested in working with companies nonprofits as well as democratic and independent campaigns.
Asked to but the workforce we were told many works on the Obama campaigns but none of the current employees -- -- -- analytics has worked and Google Chris Catherine thank you --
Filter by section