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Well analysts are calling it the most important.
New videogame consoles at the largest gaming convention in the United States -- -- is to have all the fun today.
Rod crank out at me -- the.
Talk and sports talk and that shooters air went Peter Morrissey chief operating officer from electronic arts.
VA in the game as you on thank you joining us Peter thank -- Ellen all right so.
We're talking -- with sort of talk about world war CES and consoles we're just talking the first time to.
Brand new consoles around the same generation -- the same year coming holidays and you guys are pushing eleven new titles including battlefield is when you're really getting behind here.
-- -- -- being played on the Xbox one.
Taught us how long until you see it really started -- the bottom line big gains for the new console this by the way it will be available for the existing generation plus and -- but that's how long until you start seeing revenue and profits from a -- -- You're -- you can characterize -- the excitement is this holiday the money comes the following year I mean we need to get installed base is both Sony Microsoft need to work hard with the production numbers.
We'll see a lot of focus on getting the excitement has -- say in the -- of both the PlayStation four.
And the Xbox one -- market this holiday but from a business perspective.
The -- we will see -- really be holiday 2014.
OK aside from sort of better graphics as we're seeing here much more realistic movements are a little -- What's the wow factor they get someone got paid for 500 bucks for you console when navy began the -- -- existing generations are not too shabby.
-- develop as a telling us that that we're looking at speeds eight times what -- -- Xbox-360 and PlayStation 3 and they're very similar platforms as well.
At what you see a rich sixty francs the second action here we're seeing visual.
Carey Price they should do so listen evidence cinematography the levels like the movie the social features that was seen around games right millions of people playing -- wants the hardware allows the the power that and again like battlefield -- in particular.
I've been battlefield three right now would seem to -- -- million people still play every single right well.
Peter you have electing got a shooter game here obviously in the past year we've heard a lot about violence in video games -- ES distance itself from the NRA a -- But still use the weapons what do you say to the critics of violence in video games well we stunned by our ratings here we're very proud some -- about yes -- ratings that allow parents.
To make a choice that allow top.
But it seems to understand what is in the game this obviously would be an M rated game.
Tom I -- belief is that side of the education of consumers particularly education of parents of what's in the game is important we do that.
That better than anybody in the entertainment industry extremely briefly.
I think -- -- much more expensive to produce -- -- Not much more I think one of the real keys here is -- is doesn't EA have built two game engines and allow us and gave -- cost efficient.
This is running on what we call frostbite three.
Built by -- -- studio in Stockholm in Sweden.
You can see the -- you can see the visual graphics and I think it's a real focal point for us really get going in the next generation and want to see it chief operating officer for electronic arts thanks for joining us on Fox Business again.
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