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Sometimes can't be the worst it's time for kids nutrition they are faced with an onslaught of just -- -- at the beach at the mall may be the amusement park.
Date you know it's all year round actually here right I have two daughters -- teenager it's all year round.
-- -- There is a great media program out there helping children make healthy food choices each and every.
Super sprouts founder and CEO.
-- -- -- all.
And super -- community liaison.
Of these should Hendry couldn't even -- you for being here when before we talk about sprouts in your terrific program.
Talk -- I wonder how much you spent every year just peddling junk food advertising.
Four billion dollars annually relook -- advertising doesn't fit so would you want to obesity is a real -- one out of every three children are obese.
And the FDA only spend sixteen and a half million dollars pushing for some vegetables so it's really an unbalanced.
Fight but -- initiatives super sprouts is working to counter that how did you get started in what with the idea behind it.
-- -- stress actually came from a menu that I designed for my restaurant while you know what does that actually brought the menus that you guys.
Essentially I just saw kids coming in and out of the restaurant over and over again ordering just cheese pizza I thought to myself why aren't they -- vegetables on their -- is.
And so I created this menu as sort of an experiment to see.
If we create these different power characters with they go to the counter or more vegetables for their pizza and they did.
And I remember -- never -- this a young couple came to me they just had a 30 Sun City that's.
-- run up my son is not eaten vegetables and almost a year.
And now he's he's going up -- and asking for where I get more this.
And that's -- I realized that there was an opinion in this media campaign is sort of a multi media campaign talk to us about it.
So yes it was crowds we are really -- multimedia program we have everything from the TV show me where that Shaquille O'Neal and Russell Simmons and CC sabathia.
Pushing our our video messaging that you apps and games and it online.
Receivers routes dot com making it all kinds of free resources as well so how can parents get -- fall to meet that goal is to make it fun and exciting for kids to want to vegetables.
Like you're -- how the marketing the pats and giants and high crimes and things like that to your countering that.
Yes I think there are four main ways that parents get involved.
The first way is to tune into our super sprouts YouTube channel.
The second places that you see Albert videos featuring -- it's fun.
Actors -- music videos and things like that we've cooking video that we're coming to.
We also have apps and games and a series of products like these they can make your home.
We have yeah at least in -- yeah.
These are the secret routes and each -- has the super -- kids love this so this is -- sleepy.
And -- -- -- super speedy because he is gave you -- -- over here at Eric eggplant Erica I think it's super Smart.
Because -- -- great for your brain and -- you are holding Bryant broccoli broccoli front hubris from.
About robbing your.
Apparently they didn't sign them.
We can't we can't -- your idea I think things that kids are directly connect it to the story behind each sprout and and they're directly connected to the -- National -- experience.
-- I don't.
Know what coming out fully appreciated Canada started making the media and yeah.
But I think ultimately take immediately the anxiety.
From parents because conversation fun thing is how many parents are so anxious all the time how to get my kids yeah that's one of the very scary conversation every day funds India and I will they eat the greens Larry King CDs to you absolutely.
Great marketing we go to your website absolutely serious outside -- -- I -- -- you know video yeah plus -- a whole series of all the books as well.
That that you can get on her website and actually different have a hundred over a hundred stores now.
And yet in the eighties and it and a number of different products thank you so much -- -- put on a large -- State bar for us proud what do we do is not out there -- 23.
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