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The maker of Marlboro cigarettes does better than Delta Airlines in the new branding service while.
It's from the firm core brand which -- how favorably most people view familiar companies.
Look at this Philip Morris the maker of -- comes in second last among the least respected brands the least respected of them all delta.
They get you there.
They get you there with care.
And H&R block his third no no no questions there when it comes to the most respected brands Coke and Pepsi tie for first place while.
Home reps for core brands say they base their survey specifically on the public's perception of corporate brands not their individual products.
Frazier -- tell as a PR consultant author he joins us now to discuss those finally get it because lately we've all we've been hearing is all the Coke and Pepsi products.
Guys know I'm almost afraid to say it.
Now that you know -- -- last week we're talking about artificial sweeteners -- now people didn't like them -- but despite.
And Michael Bloomberg Coke and Pepsi come out first this survey Shepard was done among business people.
Not consumers of so stock price club they hate on delta.
Delta is a surprising -- the the bottom of this list always changes JC -- also on Netflix well so it's -- -- it's very news related.
Last year BP financial companies have that I understand -- -- I get it.
What it is is consistency them to the point of the list is Coke Pepsi Johnson & Johnson as always there's always up there as well.
Its reputation that's what that's what really.
Is is at issue here and reputations are very fragile.
And fleeting commodity.
And it's got to be nurtured so companies like penny can lose -- delta can lose it.
Of the world which stand for something are always at the top of the list.
I always thought what more about -- -- -- delta that merger with northwest.
And delta -- -- -- flat seats in some international routes and coast -- threat to those working on it.
But delta has pretty -- on time performance they do pretty well with the baggage.
There of one of the top airlines and in the way of carriers and all the world if I mean Atlanta as a visit I almost at the B word is a difficult place to fly through but.
It's is no I agree with you it's a surprising one to talk about people talking about leg room on jetBlue is more than delta.
Well not -- -- bunkers -- in first class -- -- here you go they talk about cleanliness and the airlines are fraught with peril anyway.
Because they're very -- -- obviously there Coke and -- the other thing about Coke and Pepsi there are no retail outlets like a McDonald's or KFC.
Which get burned to get picketed in someone so Coke and Pepsi are not.
They're consumer products but there's there's no.
-- there or airline there for you to pick on delta is right -- you can pick on -- there right there and every time we get stuck on -- -- to blame them though it hasn't always thought you blame and that's I don't -- get stuck on the -- Friday as a vacation is over -- Never happen thank you -- thank you.
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