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This gets in the Centers for Disease Control and Prevention announcing the results -- graphic ad campaign aimed at getting smokers to quit you probably season these are the print and TV spots that feature real people.
Who nearly died from smoking and that they were controversial are controversial because they're considered disturbing.
By many people but apparently.
There are very effective joining us now with a look at the results CDC director doctor Tom.
Frieden said doctor how effective were these.
Adds the bottom line is ads like these work and they work really well.
We had hoped optimistically.
That maybe 50000 people would quit smoking because of these ads.
On most minimum estimate it's at least a 100000 -- -- at least twice as well as we ambitious they -- can.
The reason for that is it shows the reality of what smoking causes not only death.
But disability and disfigured so a 100000 people how smokers are there and all eyes stayed there about 45 million.
The tobacco interest he spends as much in three days as we spend -- a whole year but because we have.
Actual stories like this they're able to really make a difference in the more that.
We at the federal level and state governments run hard hitting ads the more smokers are going to quit and the more lives are going to be saved.
You know doctor we've got a few segments on electronic cigarettes I'm sure this isn't mayor you're well aware -- -- there's been a lot of talk about people moving from smoking regular cigarettes to electronic cigarettes.
How do you know that these ads are really what's causing people to stop smoking.
I'm well we know that these -- work when you show the graphic images when you -- the reality.
You pull back the curtain and you show what we as health care professionals see day in and day out in terms of disability and disfigurement.
How people do quit if you want to quit.
The FDA has approved medications which can double or -- your chances of succeeding.
And most people who've already who've ever smoke in the US have already quit and you can too.
We've heard so many stories from people -- likely -- Hancock who came forward and said because of seeing Kerry on TV.
They decided to try to quit and they succeeded.
And Terry what what went person was Terry what character and -- campaign was Terry.
Well -- these are all you real he's -- but they are also playing a certain answer in person in in your ad campaign.
To have these these are real Americans telling their stories Terry has had cancer.
The throat and she's had to have.
-- tracheotomy -- describes what that was like four -- How that changed her life and I think we have that -- actually doctor and -- hopefully we can run and it's a commercial and we were not going to be able to hear all of it but I -- -- run -- her viewers can have when a reference you know there are some critics of the -- campaign.
-- that say.
You know a 100000 smokers stop stop smoking but -- it's 45 million out there -- you mentions.
What what would you -- and it does listen I don't want these ads running I want my kids to see that that I don't smoke and I don't necessarily want to see them when I'm watching television.
But interestingly because of these ads about six million Americans who don't smoke.
Spoke with a smoker to try to help them quit.
These ads are disturbing but what's more disturbing is having to live the life of someone who has that kind of disability -- disfigurement.
Tobacco remains the number one preventable cause of death in this country it costs.
Over a hundred billion dollars a year in health care costs.
And we need to do more work to help smokers quit well smokers want -- court.
If you they certainly are affected and that they're getting a lot of people the top doctor real quick since this is one ad campaign.
And this is what it look like I'm wondering what's -- which our viewers expect as far as you continuing.
This campaign will be more of the same -- you gonna take it a step further when it's gonna look like.
Well we're still designing next year's campaign.
But we do want to continue to show with the reality of smoking because when people see that he encourages them encourages them to quit.
Most Americans who still smoke want to quit and every smoker can quit my -- and do it.
Doctor for his face that to have the day and we share something in common the facts matter don't they sits and then there's that the state them -- show them.
And that's always important thank you sir it's great to have you the -- and you back thank you.
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