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Time now for digital download our weekly look at the social media landscape.
Twitter has become a tremendous force in news and politics but now one academic says it can actually predict elections.
Fabio Rojas of Indiana University says a number of times the number of times a candidate is mentioning tweets regardless what's sad about that candidate.
Can be used to forecast his or her share of the vote tally -- -- why are not buying that's why aren't you buying -- I think it goes to the old adage that says.
Hey there is no bad publicity two words.
Anthony Weiner OK he was created a -- example all politics are an example -- live -- they obviously all candidates wanna be on Twitter there weren't we talked about that wanna be buzzed about I get all that.
But if you're getting.
Hammered on Twitter how can that be a good name recognition writes it means people people are gonna go to the polls and they're gonna say -- -- -- -- and then.
I'm never heard him but I heard of this guy aside -- name recognition.
Saying these are all really bad examples of what I mean if if it's a race that is hotly.
Contested and you don't you know that there's been friction you've been seeing the ads every night on television and you recognize one person's name it makes sense to me.
If there is a race where one person emerges as being more famous than me also -- I could see Twitter buzz being -- the way of handicapping that race.
That's what the study set you know what you need to study also has a good two equally well known candidates -- one gets more tweets.
And that person is likely gonna win and I just not -- more recognition.
OK see you you think all publicity is good publicity I think that's the Adams well that this is evidence of it right.
And therefore I mean that the sun -- of course say we don't need pollsters.
To take surveys because you know we just add up the number tweet that just seems a little simplistic to me.
-- Twitter didn't exist five years ago and now it's the Petri dish for human behavior study.
Now you turned to Twitter to find out what people are thinking and then that's what translates into action.
We found there are studies especially on FaceBook that say.
The more you post about something that you like the more likely your friends are to be influenced so it's important for campaigns to figure out.
Not only how to tweet early and often themselves but to get.
Read tweets and they get people talking about them but isn't it interesting -- that that might mean that you don't have to swat down every negative story and good luck selling that to a candidate -- why do we not even have a vote would you just say whoever gets the most recent.
All right coming up.
What was a buzz -- this week we'll find out just from home.
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