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Jonathan Hunt Facebook's first -- foray into prime time as a platform for all the screen live colleagues.
I happen last night on ABC's Dancing With The Stars know obviously we know very well and you know very well.
That Twitter is a big tool for a lot of TV shows what we do here we are we take your Twitter comments all the time as well and indeed.
You'll FaceBook comments so we're ahead of the curve in many ways.
But what does this all mean for social media is.
Interaction if you like with the old media James Andrews is that.
Chief digital -- really sent -- popular with studio good joining us from our Atlanta bureau good good to see James.
Good see you as well -- Jonathan Hunt -- and think nicely done thank you so for the plug up from so that this really is.
You becoming more and more.
I sort of melding if you like of the old and new media who benefits the most from this.
I think court worldly thing in the beginning it's the first inning and it's about time that FaceBook is jumped into the social TV game.
We have the consumers when we have the audience -- I think that the interaction.
Between all the new us give us a richer.
I experience for -- Consumers and I think it FaceBook jumping into the game.
Really sets us into a new paradigm of -- the interaction with TV.
-- -- FaceBook too late to or -- it still seem very late given how many shows have already.
Incorporated twittering to their programming.
No actually it's right on time Twitter.
Integration into TV is just the beginning.
The ability for FaceBook to.
To open up their API.
And to give you insights to give you access to an experience.
Within the FaceBook.
Ecosystem is completely different than just random tweets from people on Twitter.
They have a lot of information on us right now.
And the way they use -- information.
To drive programming will radically change TV I guarantee that you'll see the next.
How -- programming TV.
I was thinking about somebody with -- device on their lap and their and their FaceBook profile open all right so the.
The exit FaceBook getting in involved no way -- as you say it's it's really important it's it's something we going to see more and more of how -- How could old media make better use.
All -- new media I mean it seems to me that that we -- struggle with how best to do it and there are lots of sort of mom -- -- you know unsuccessful.
Attempts of people half heartedly doing it.
How -- how is the best way.
To comics these huge platform.
I think it's you know the way to that we are approach of its studio -- that is it's a pre show during show -- -- strategy.
So each of those time -- gave you opportunities.
To talk to consumers in different ways.
During the show which is what we saw last night -- dancing with the stars and FaceBook is a prime time opportunity to drive interaction to drive.
Which we also desperately want in the TV world right.
-- but there's also the pre show in the polls show opportunities that I think bring social media and into -- -- new -- -- -- -- I think this -- really.
-- live television.
Being the biggest winner of social media interaction but I do believe they'll be a day when you FaceBook has a -- showed or sort of a series of Spain it's built based on analytics are based on your friends are what they know you like already.
-- right now I think -- TV the TV industry can really take advantage of analytics and data to drive better programming in real time.
-- -- it's such a fascinating.
Area for -- media to be looking -- right now one night nobody knows more about it and James Sanders chief digital evangelist of -- no wind -- studio good.
Act key influence I believe.
That's it thank you Arnold and Andrea does think -- -- great to see James thank you very much.
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