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Hi everybody I'm Lawrence in in -- -- you for joining me and it tape runs -- They -- Flint and Tinder on -- this is small business day so we're turning the spotlight on you know.
And your company and the facts say you figure out a way to.
Sell men's underwear and make men's underwear that's not.
-- wow and then before figuring out the way I think I figured got a problem and I was I was walking around me see if I was looking for a new pair of underwear.
And an underwear is like a uniquely personal and you know like they make certain that you like certain -- can't help them.
And what I noticed was that of all the different types that didn't matter with the brand name was it didn't matter with the fit the construction materials they were all made overseas.
100% of the underwear I was looking -- in all of the major department stores was made in places like China and Vietnam Thailand Malaysia.
And in that moment I realized that my underwear had probably seen more of the world that I have -- and that was kind of shocking.
I mean I I I think it.
Well it's certainly got me excited and curious.
And and what I found was that nobody really made men's underwear in America anymore certainly not premium men's underwear and nobody knew how to make -- And we decided to start there and -- So you figured out.
So we figured -- -- that would sell in Manhattan make -- here and try to make a profit out of that as well yeah I mean step one actually it was we turn to kick starter and and basically asked the world does anybody -- care about that's the way that I do so we tried to raise money back pre selling product.
A -- and the goal was just too.
I think we're looking to raise 101000 dollars maybe better maybe -- -- 30000 dollars just that things necessary.
Thirtieth thirtieth the fat content and at ten.
-- thirty fact that we we hear about 30000 dollars but together our first order.
And get it going and what we found instead was over over those thirty days we pre sold 297000.
Dollars -- bundle.
And you I believe the first company to raise that much at the time on kicks yes at that time before that B largest successful fashion can start over 64000 dollars if we really -- that I.
Anywhere so import it Bruins and now we don't -- the same type of -- or at least I hope we don't let very particular.
Everybody has I mean it's like it's it's a very.
It's a personal yes.
Thing and when you find what you like you like get in your -- to it so another thing that we kind of discovered through that process and was that when men -- underwear if they don't love the underwear it just lives in the corner of the -- and that's fine dollars wasted -- and I'll never think of it again but like -- not mad at that company.
If you can find.
You know if you can give them a parent -- that they love.
Bill quickly replace everything in the -- so you -- twelve more -- very very quickly got it and it seems that -- purchased a little bit differently than -- -- it like something -- -- -- I don't really -- much -- right I mean they're they're they're very passionate about it so what we do is we we call the perfect -- guarantee -- -- you can take the product you can watch the product you can live in the product.
If you don't love the product even then and then we'll refund your money.
If you think you got the wrong sides will send you another size if it think you got the lifestyle the way you're talking about the perfect -- underwear I would imagine they're very expensive but I believe there really comparable.
With went out on the market yeah I mean we we.
We had to match dollar for dollar I would say Calvin Klein Ralph Lauren and you know products of that nature and then when -- Premium underwear market started which was I think that was started by -- -- They set those price is based on material costs based on labor costs but they were using an American labor pool.
So I think so they they ended up offshoring -- they make those products for cheaper now -- the make them faster but they never lowered the price.
And so it allows an opportunity for somebody come and somebody like us and match that price.
But still use the American labor.
-- -- -- -- -- -- they stopped using the American yes wearing winter like in NAFTA era everybody went to Mexico -- never change the price never changed right so but they would sit there making a lot of money off of a pair of boxer -- yes okay so you are -- using those American workers yes.
And I'm assuming it's more expensive for you to make a -- it -- -- five times more -- yes so are you still making a profit we are making a profit the way that the way that we.
Cover for that because obviously you know if I say well we make a 30% margin on the product and then.
Any savvy business -- out there we'll go one about overhead what about employees you know it it all -- -- very very quickly.
So the core of our business is actually direct consumer on line.
And -- you're not paying retail space right where we're not we're not paying a markup no we're not giving away the margin to somebody else and it allows us to have that that deeper relationship allows us to fix problems that allows us to you know work with a customer to get them exactly what they want.
And we've started carrying that -- in two other products now.
I like Tiffany -- like this anymore I mean beyond that -- even this this is Clinton -- shirt I'm wearing when -- and some -- stocks and -- that.
The but he was a very special it.
So we started Clinton -- kick starter Oklahoma assists before training mine than any.
It was before -- on Martin yep but I think.
I think I actually I don't even know I'm smiling when you say when -- -- that is such a tragedy it's really upsetting but but the fact of the matter is that.
Ladies and and probably even what makes that's upsetting is that.
They're just a staple of American culture -- And you know like Mark Zuckerberg where his ability to work.
And every day along and tell I -- I get your right he does yeah I mean it it it's that it's comfortable wearable piece and ends.
And it's a piece where when you find one you love you keep it for years and I have read once again were warmly and -- it's actually probably weren't until it fell apart from.
And basically wouldn't fall -- as wishing it -- it.
And so -- with the tenure but he is we're actually we're looking beyond manufacturing and look at it the way that companies treat people and then.
And we thought you know like -- our parents were young you could bring something back to restore -- any time Nate they cared about that relationship.
The manufacturer cared about the product.
And so what would it mean if we took.
Better materials and Mike and smudged in that level of service and so what we -- with the tenure -- he.
It's a sweat -- that's designed to last a lifetime -- and we've really over constructed.
And it's and it's an amazing garment but.
What we've said is that if it falls apart -- -- comes apart at the -- the zipper breaks whatever it is over the next decade.
You can send it back to us.
It's not that it's so cheap that we're gonna replace -- which put a lot of lifetime guarantees really are and if that it's so well made we're gonna reconstruct it in the same factories.
Where it was originally manufactured and and what that's allowed for them.
Is it to take on this kind of second life where you know we can we can -- things up and interesting ways if you want it can it can become like.
A tattoo on your structure.
And that I think just that whole story.
Really affected people so we we put it up on kick starter again and basically even before we talked about the product we're saying -- that.
-- the rest of the world was.
Outsourcing making things as cheaply and quickly as possible we wanted to make a garment that was exactly the opposite and would you come along with us.
And what we found was 1057000.
Dollars worth yes I would come along with you.
For -- and and that sounds great yeah.
That's amazing and are you making and currently are not yet we are currently making them so we we took through that first moment orders for 121500.
We staggered the delivery dates knowing that our production capabilities -- topped out about 5000 -- to mom and we've shipped the first.
And will be through shipping the rest over the next six weeks probably.
And and we're currently taking pre orders for the holidays the people go to our website right now Clinton -- USA dot com.
Right place the -- it's going to be under -- tree.
And concealed at mountain time well definitely at the mountain time -- -- and and quickly what are your private life and on the Japanese and also how do you advertise.
All the profit margins on the city are nearly impossible to calculate because.
You know when you take cost of good vs -- and then you back out all of your other costs you're left -- would be the typical you know margin.
-- But that more saying as well.
You know how many people are gonna need repairs what is shipping of that gonna cost and and it's really hard to figure out over the next decade.
But we just figure advertises in -- proper business so you know here we are one year end.
We have 25000.
Passionate customers when and if we end up breaking even on the structure.
Will figure out that you have a loyalty we have yet we -- we have a we have a great starting point death.
Then I mean honestly and lots of luck -- you bet you really seems like you know great business plan was and I have had a OK can.
Is your shipping -- by the way.
Shipping can be very sure of it so with coupon codes eccentric fit they're like -- you if you tip it over a hundred dollars stuff and if we're if there's anything that she don't like it is -- -- that it's -- -- I think.
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