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Well the other -- -- Brandon the one -- -- -- mentoring programs started -- chairman and CEO Roger -- to promote diversity inside the television news industry.
And as we celebrate Hispanic heritage month we teamed up with the program once again to bring some remarkable stories inside Latino community.
Our host of the series -- -- yet Kenya joins me live from Denver this morning to tell us about a feeling we're not gonna wanna mess and a little food company that's gone global.
-- media and money that's.
Then the good morning Elizabeth that's right.
Goya foods is third generation family run billion dollar operation the company started.
As a little mom and pop serving in -- immigrants in lower Manhattan in a lot of people just know them.
For their rice and beans but if you go down any grocery -- a lot of -- stores -- you'll find Goya products just about everywhere and in kitchens.
All across America.
Passes and -- Better.
Okay okay okay you have to be authentic.
We have a saying that was coined by one of the people -- -- many years.
We're united by -- was separated by the being.
When we arrived at -- headquarters in Secaucus New Jersey didn't take long to see that this business.
There's a real family affair room.
The company is run by the none away Brothers Bobby and Peter who Bob the company's CEO -- keeps his eye on the big picture of what Peter an executive vice president.
He watches the numbers and -- going his every move.
The men are thirteen years apart in age but together and everything that leads going -- Blue -- a lot of parties.
Yeah that's awesome yeah.
There's something magical contagious and we worked very very hard but he enjoyed working with each other.
There's a slogan that's used by everyone in the company like an -- going.
And it's not you know it's not you manly thing it's it's -- -- Thing.
-- -- not always have run Gloria the largest Hispanic owned food company for a rare three generations starting with their grandfather prince -- Who came here from Spain searching for a better life.
Our grandfather welcome.
The first immigrants into New York which were from Spain.
He put out the welcome -- -- food through.
-- Citrix are leaving their home and me right here and there's at least some flavor.
-- were like they're welcome wagon.
But times were tough it was the great depression and the beginning of the Spanish civil war so getting anything from Spain was difficult.
But it resourceful prevents you acquired 500 cases -- -- -- from Morocco.
And something on the cans caught his -- And when the Sar -- came and they had a name on them going it.
It's short easy to pronounce in any language.
Much a contrast with his own name in the manner in which no one can pronounce it but I never meet someone there who pronounces her last name correctly you know as you know do we need now and noon and a -- -- the -- -- days.
And you know thank god he didn't try to name a brand that because.
No one can really -- better than ourselves.
When -- brokers said he could have the name boy prevents you wanted to make it official so he paid a dollar for the brand and we took off from there.
-- -- -- -- Can you say with the branding idea something that really wasn't happening this time he came -- with a slogan.
If this -- it has to be good.
Very early on.
What it is is a guarantee that if you by going front.
Not only authentic but it is going to be there.
So good the company still uses the slogan today if it's going to get.
To be good.
But in the beginning quality alone didn't guarantee them a spot on the supermarket shelves.
Some of the supermarkets would say no no we don't want your product here we don't mind here and -- -- here.
They were reluctant to bring.
Latinos into the stores.
And offend perhaps other other customers.
I think the way that prejudice was resolved.
Realize that they -- -- market to Hispanics and welcome them into the stores as we welcome them.
-- -- the country they weren't going to be successful.
And a remarkable thing happened.
-- benefited because they had a larger outlet to sell their products but so did Filipino community.
-- they're finally recognizing.
-- they're finally -- the products for looking for in the stories we're making it.
You know and we're really growing together so as a lot of pride and that the second.
It is and then you know immigrants come into this country -- work hard and to make a contribution.
It's like what Kennedy said.
That's not what your country can do for you for what you can do for your country how -- and.
Depends on the time here but.
Besides offering more than 2200 products -- staggering portfolio for any company going it invests in the Latino community.
They helped victims of hurricane sandy gave a million pounds of food to the united way on their 75 anniversary.
And recently unveiled this statue of -- -- implementing in the Bronx.
We've become part of their culture and two to a lot of these immigrants out of come -- over the years were more than just a food company.
This connection to the community has helped -- -- remain incredibly competitive.
But it's also taken lots of hard work a lesson -- -- passing down to the fourth generation.
Nothing is headed on a silver platter my parents always said on this earth for very short time.
And to produce something and and to do something with the -- to make a difference.
It is very important.
We'll what is next in terms of keeping in the family -- do you keep this -- We're blessed by it what people have built over the years to two.
Be at the point right now but we also see that we've only just started there's -- reason my feet.
Ten billion dollar company.
Ten years from -- surprised to see a very successful this.
Kind of company.
And they then never tried is not just.
Part of what our particular film has done we've been a small part of -- that's what.
This whole group of people.
-- good today itself the good.
And win the big grocery stores finally did let the Goya products into their stores they just kind of stuff them back into the corner.
And Elizabeth that's actually something that allow the company to grow because the immigrants what his flock to that one area -- introduced them.
To -- way as other products the besides the rice.
And the -- and if you think about -- -- wouldn't companies like Coca-Cola Pepsi just loved to have all of their products in one location as opposed to just spread battle over the store.
Elizabeth good point at least -- thank you for bringing us that inspiring story and next week we're gonna.
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