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Panthers -- from the fox news network welcome to -- with me my favorite time -- -- -- to up my.
This week reacts to its talk like a little venture capitalism too and I love that step so we're -- in business and -- all together.
Jay Levy is with me right at partner at up group.
And also actually ABC for you on your VC firm -- -- -- -- the ventures and what's really interesting to me is how you are blending.
Did you capitalism and -- so first let's talk about your background you're a straight a BC.
Yup burlap sixers kept reaching a line on the weekend -- head head against.
You know I was because -- happily got to San Francisco and you just on the weekends and Napa.
And fall in love with the romance and you think that's the wine business and right.
You know there's not to tendency for people and tax at some point going to line train everybody wants to make a line -- -- not a remarkable enough right any angle.
As in most things in you know from being -- -- that.
She's taken that the world this hole is changing so fast.
Why in the world on in an area and it's -- -- food -- -- -- so when you and we -- thinking that.
Really about how we're going about the wine business from start to finish whether PR marketing RE commerce strategy or customer service so we're taking the best in breed.
Learnings that we've learned from the venture -- companies we've invested in other companies out there and start a book to come as a -- and -- us and clout.
And gilt -- and things that nature to provide this next generation.
Of wine drinkers a service that they've come to expect whether that means next -- second -- -- thirty shipping included in the price.
Things that -- -- that Amazon has really proven.
We are now become an -- wait let's back up a little bit okay so.
You decide and -- -- line you partner with the great -- felt -- -- saying that correctly yup he's signing it once -- got the fight he's finance -- he got.
Used to get together and say you were gonna make -- going to make it differently and we're clearly gonna make it for the -- else yes OK why -- else.
Fast growing wind market and we think the most underserved -- market.
Traditionally wind to speak until -- wine drinker all the demographic yet if you hit.
Who's out they're -- -- the clubs -- spending 500 dollars and about grey -- -- one of the best great shot great who's the largest growing market for wine -- and out Napa and Sonoma.
It's the younger generation of wine drinkers get no one's brain -- an experience them and we're really about bringing extra I think you make finishing point civic is the young people don't really want to.
Put to -- in a white seller right now it's nothing and that they want something -- relate -- they want something can tell a story they want stuff that has transparency.
That's part of what we're doing with the label -- the first winery ever but the flavor profile.
From -- on the bottle.
Before -- below let's talk about why you chose these winds and and we talked to -- people on here since note that.
The young people coming up the ranks near the wind ten to go week.
Light weight sparkling and it's it's simple transition and I hate to say it that it's a transition from -- -- It's sort of his transition from -- it's much easier to go to this than to jump to big you know big.
-- cat so we start with white -- that's what we have here is.
Two -- -- -- not far as our entry to this market with one.
We will be releasing a red -- it's becoming our fastest growing request right now is cabernet.
Because it's happening is they're starting like you -- with whites.
And then there are becoming more adventurous more bold and they're going up to Napa and Sonoma and right -- the reds are like oh I lake and I.
-- learn about it and there are sure to appreciate different things so we're really working with our markets -- flavor profiles that they like increased freight.
All right let's talk about his favorite flavor profiles on the bottom out so -- -- -- got his car in front of me.
And I can see what is in it so for instance -- friendly faces.
Lot of -- I got a little bit of fresh cut grass a lot of great group and then a little very little -- it just -- he -- -- that every 100%.
So now I know.
OK if I -- -- they really like grapefruit which actually really do.
I probably really like this -- And world about the great we're small producer we -- -- -- -- cases of this wind.
We try to stay under 500 cases of each -- and we want people -- wind.
That they're gonna love so what's next for you guys I know you said another bottle of red onion and had a bottle of wine but.
Tell me more about the technological ways that you're -- -- improve.
And getting -- people.
So yeah first and foremost a -- think -- -- customer service.
And this is where and the experience around -- this is where a lot of companies that we're investing -- come into play so companies like.
Customer I which we use for our email communications to make sure customers up to date on what's going on.
Things like help scout which our customer service portal without it we couldn't keep track we're still small team.
Of what would you invest.
-- -- that invest in these companies we are investor and it's easy angle yes and uproot -- really impacted how I look at investing because now instead of just being an investor I'm -- customer.
So the last several companies we've invested -- come as a food fifty two's upcoming -- -- postmaster proudly.
We've invested in because I can see -- use as an actual customer so no longer my sitting in board meetings with these companies saying.
It would I think the customers like this it's my uneasiness because we are the costs that's interesting an accident I have to make better investment decisions.
To tell don't let you go where they can find you check is that it drink -- dot com.
Feel free issued -- -- mail order right online find us on FaceBook different copper or Twitter -- for -- -- today good luck and thanks for being here thanks have -- I got back line.
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