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We're talking about the business killers right now seven of them in fact.
And we're looking for the for the signs that the bad signs that businesses need to watch out for and then maybe you know about them -- Not.
It go after those side than in the future so let's talk about them the first one is life is great.
Can you can you explain them.
Now let me put that one in the context of all of them Lauren because when you take them altogether accuracy all.
And you dismiss the you have business killers they might destroy your company.
If you're CEO and -- ignore the business killers they can destroy your company.
If you're seeing you all and you don't fix the business killers they will destroy your company's so you need to hire yourself an expert.
And get a check up before you go belly up.
-- we just got -- at some of what these these killers are.
Sure well let's talk about the most important once the biggest business killers they're what I call the three horsemen of a business apocalypse.
The first one and probably the worst one is when toxic employees are killing off your customers.
As a CEO you can afford to have even one toxic employed let me give me an example we all know what toxic employees are.
It's the hostess at a restaurant that is -- rude they'll never come back there again.
It's the front desk clerk who could care less if -- ever stay there again and it shows.
And the problem with -- is toxicity multiplies let's go back to the -- -- this example I don't know how many customers she turned away that -- how many in a week.
How many in a month.
How many in a year and if you consider that the average annual value of a customer in the restaurant industry is nearly 200000.
Nobody can afford to have even one toxic employee.
Now the second business killer that's that's almost as dangerous as the toxic employees.
Is when your sales team actually works for your customer.
You know you have this problem if you see these -- -- whenever there's a conflict between the company and the customer of the sales guys always side with the customer.
Or number two.
When you try to push price increase through your sales guys sandbag you until you finally give up.
Our number three and finally the one that's my favorite is when your sales team tells you that customers pay the bills.
Customers to not pay the bill.
Profit pays the bills and guess what some of your company customers -- wants you to have any of that.
You have to be careful about when your customer when your sales people care more about your customer and they do -- your company.
One of two things have a talk with them make sure they understand who signed the paycheck at that doesn't work you need you salespeople at at the customer -- it right.
Customer is not always right you always have to keep in mind that you have to run a profitable business and you have to make sure that you provide a balance.
Between what customer needs and what your company's otherwise you won't have a company.
Good -- because I always thought the opposite -- that okay they have another -- -- Everyone makes nice meeting -- -- that.
Well here's a sign that you have that problem.
If when you bring your team together to have a debate about and opportunity are an issue or problem they look like an oil painting.
That would be the first sign that you have what I call mid western -- Midwestern people like to be -- they don't like people not to get along they hate conflict.
But as -- CEO of the last thing you want in your company is an absence of conflict.
All human progress resulted from conflict.
All business progress results from conflict so why would you not want conflict in your business of the key is you have to have productive conflict.
So here's what you do.
You bring your team together and you don't hate it's OK to have conflict.
But more importantly you tell me it is not okay not to engage in conflict.
And number two you teach them the tools of how to manage conflict.
And then -- structure and you manage and you -- that conflicts of moves the business forward.
Okay and this though is great hiding in the United States -- I guess a lot of businesses being well we know the American market right where American.
On the finally SPS.
The best answer right the best strategy.
That's a good point because you can't win the global war on business by hiding in the United States.
I know all that some C -- as you know what I call fat dumb and happy.
They they they like the illusion that it's safe and it's comfortable and predictable in the United States and therefore they never go out.
In fact less than 20% of small businesses do any business outside of the United States at all.
But here's the problem.
If you're CEO and you don't a lot of the United States first of all you're missing the whole world of sales.
In my case my company just a few years ago had zero sales outside of the United States.
Now it's 25% of our total -- but that's not the worst problem if you don't go out of the United States there's a horror movie coming to a theater soon.
And it's called the complete and total destruction of your company by a little -- company and a Third World country that you never even heard -- she need to get out there on their turf.
Learn what their strengths are -- what their weaknesses are that way when they get here you're more likely to survive that encounter.
Very clever thank you so much for coming on the company -- say Miller ingenuity -- -- up on the screen have a great weekend.
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