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In her quite more -- fox -- -- but we all know books right after this think we all know magazines -- -- -- but is there something in between yes there is.
He singles here to talk about it and about this burgeoning market is Howard -- and he's the CEO of thin reeds dot com and Howard really thin reeds dot com is the first website I guess devoted to helping us figure out what to read in between singles mark.
Story it's a guide that telling readers.
What's good in this marketplace and in the -- single is a piece of confident -- -- -- -- hundred pages long.
-- -- I like to say something you can read on a flight from New York to Chicago.
Takes longer than Chicago.
You probably need to get along portable so where did this start when did he singles come.
It started about two and a half years ago and this whole market was created by Amazon programs on a lot of credit for this.
And since then a lot of other publishers have jumped in right now there about a thousand people singles on the market about -- that day.
-- Why do you think it's been successful did Amazon do a lot of market research to find it you know what people want it's a long form content at least it had time to read 400 page books they wanted something that -- -- get through on a flight.
I don't know what market research.
But intuitively you -- thing that we aren't a highly mobile society.
We are always pressed for time and when you think about it who really has the time think -- -- you know 400 page book.
-- -- It's something that can be read on a mobile device.
On the go while you're in the checkout line while you're waiting to get on an airplane so it's the perfect piece of content.
And there are only about a -- as well so.
So the price is great -- so what was the thinking for you to create a website.
In -- dot com why did you come up with this idea.
I was told about this form of -- that it can months ago.
While I was out there that's where else right and so am I getting on the plane to go back to New York I downloaded to people circles.
And by the time I -- I was like these are great.
Who can tell me what to -- what's good out there and there was no guy.
For me to buy more books and -- so I decide that way I'm going to be that guy.
So I hope you found something is that I I there's nothing out there I'm just gonna make it myself -- -- make it myself so what is thin reeds do you start to cure rate this content.
Review and how does that work.
-- three -- four basic things.
I have a network or viewers that we review what you books articles 45 books and -- that we.
We profile authors do about war and profile and -- each week.
How best seller lists that we published every week what are the best selling book the rules.
And we have a database.
That we -- things that we -- to almost every day.
What have you found to be the most successful e-book singles out there are there there is categories that are more successful than others will -- no question that pictures.
-- -- but it's the big name office and that's that that's the surprising thing because a big name author like child molesting him.
Someone that can -- -- -- painful.
And make over 500000.
And -- author -- that they could probably do it in about two -- it.
And here's the added benefit for that -- a lot of times -- you both singles at the end of that they promote their new long form book going.
So it's both the way for them to generate money keep their name in front of the -- and also service that promotional platform for their longer books.
So it's working really well for that -- anymore.
What's -- sort of hurdles are you facing us.
As a CEO of been reads dot com it's only two and a half years old you say this marketplace.
What sort of challenges -- -- -- as the head of this company.
Well my my big challenges that I don't think that the general public knows about his former fifteenth and available.
So that's number one and that's a big hurdle for a very small company -- educate.
The entire market about what's out there what's available so as -- Wayne Gretzky used to say you know skate to where that.
The -- will be right and you know I feel very people are.
Sometimes it feels like they're nice but it's exciting because you've just intuitively know that this is definitely where the markets going.
But there are a lot of things anymore -- in there and there's a lot of money to me that there and an even better there's a lot of employment in the light.
For reasons that.
Well over the net well if you look at the marketplace right now what kind of growth.
-- -- singles scene are people responding is that education happening is that puck getting to where it needs to be to get in the gore people -- this is starting to find more of these you know thing I think we need some big defining event to make the market.
-- for instance if there was is.
If if if someone wrote an explosive.
Expose on something was only available as people singles front page news and all the newspapers around such as Edwards know.
Some and it was available for dollar 99 -- -- books and all of a sudden ever go oh my god what is this move forward round and I think that's what this morning and that's.
What's next for you it's -- -- I am keeping to diagnose it right now just them sitting here talking with fewer know it -- my four -- -- singles.
Two to review I've got I've got some authors that need the interviewer and you know having a website is what happened farm animals than me that every day.
Well hopefully this can help educate some people out there about -- singles to go there and check them out.
Go to thin -- dot com and read everything that Howard is reviewing -- putting up there on the site.
It's a great site to learn about the duration of this new form of writing Howard great to meet you good luck with -- -- -- thanks so.
If you have any questions -- anything you've seen here on my take take segments you can always find me on Twitter at Clayton Morse to next time.
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