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There -- and Sam our bodies from Colorado College or in a word.
Roads Sunnis the perfect guys it turns out for a new ad campaign we definitely were able to channel our -- Perot campaign aimed at young millennial like them they're really trying to do something new and fresh that way it creates an energy.
Colorado consumer health initiatives Adam fox says the idea was simple getting coloradans new bombs outdoor enthusiasts and yes rose.
To recognize the importance of health insurance.
Or brochure it's if you will we wanted to kind of make sure that folks our age were aware of what was going on just how easy it is for them -- be insured.
And just how important it is that they go through -- apps that -- insurance ads will pop up on sites like FaceBook.
Leading to a website that simplifies the process of browsing and buying health care under obamacare it's an unorthodox campaign trying to sway young invincible -- people who generally you know.
From strictly physical medical sense you know we're not always -- -- run to the doctor a demographic that's critical after the long term success of the law itself.
By bringing in young healthy people it helped stabilize the entire market and keep premiums -- Young people Weaver we respond to viral.
Video ad campaigns.
You know picture post whatever might be.
Things -- go viral they get attention.
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