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You that's an early look at the apple TV I think we all agree -- the airplay functionality.
Is really cool the ability Hillis -- watch something on the iPad and the iPhone hit the airplay button.
And it's right on your television you -- go over to mom's house -- -- -- an apple TV got video that you get shot with your iPhone out with the kids in the yard.
They come in right within the -- after you -- video the right on the television.
Really it's a very futuristic yeah idea right and we get to play -- and it works really well now.
Yeah I mean my brother always comes over the side I got to see this video like well I don't want -- I've got to work its aircraft -- well yeah it looks can be created.
So imagine that if they opened up -- gains in other apps -- -- you know iPhone iPad.
And then the apple TV becomes a really -- -- -- warm peace not just for movies and and music yeah that's beyond that you wrote a piece this week on let the apple TV hacking begin indeed -- still almost within get -- already had nice.
So -- everybody you know.
What are we gonna put on here what are we excited about -- being on.
Your apps apps but good isn't that no -- was the lady yeah.
Old school Mario games and I don't know I mean I think that you know apple updated remote apps that you can use it as a controller for the apple TV.
I think there's a huge huge huge potential.
Maybe not to do what -- they doing with the game is actually half of games -- -- it's actually have apps.
For this thing I think they're -- we've heard rumors that relapse or any -- some point.
But I know TV's for the you know president I mean I think -- strategy is very similar to it to what they do with god but I think they're like.
Do we get it out there get people comfortable with that -- and -- saying hey you know what yeah it.
Who instead of doing -- out of the -- channel that would -- They have to if he was with the stuff at the -- they have to be put off for more who.
TVETC any time next year when they have platforms ready then maybe a couple million people will purchase this than that I consider developers.
You're not just building for theoretical audience your building for all these people you know a lot of people stand and even in the tech world were there it is a leader to camps and emerged after Steve Jobs announcement about this all August.
One camp was -- it doesn't go far enough the other camp was.
Well they needed to do something indeed when you know they needed only get their feet wet so don't look a little bit you're dip their toe back in this field.
What do you think about it they need to come out with a really robust platform have tons of -- thought or is this a Smart move right now given the state of the business.
You know it that's something and I've been thinking a lot of -- and I think there are a lot of people who are speculating that this wasn't especially with the big question mark about what exactly are they gonna do with that data senator North Carolina is is this the big move to the cloud are we going to be able to rent by and do everything with our music.
The same way that Amazon lets us manage our -- purchases and our audio downloads that type of thing.
And that didn't happen and I think a lot of people like me who are geeks were thinking wow now be perfect and anywhere I go any device they grab hold -- it as an apple logo on it.
I can just watch -- listen to whatever it is that I purchased I think.
I think the technical hurdles -- that our our big I think that's a big challenge and I think.
Apple is still very much treating this like a hobby and you know that.
I'd like to see them do something like that I don't think anybody else can beat him to it but I think part of the holdovers outside of their control I think.
They need to work with the when Iron Man comes out and -- to comes down on day one.
You can rented or -- -- and you can watch it on any device.
You know all from the cloud I think that.
That's what they need to really.
-- sure that this vision and he hits the way they wanted to.
Yeah I think there -- still I mean -- -- -- -- but I do you think apple still very much the -- it's a studious and label him a lot of ways to me definitely not their call to make they wanted to I think they couldn't -- -- -- Could get the agreements in place but I think you see the fact they only have.
ABC and fox and been easy -- their partners.
He's been -- me and his -- -- is proof that.
And even those guys ABC you can get modern family as a -- -- the apple TV and how crazy is it.
The most popular show my favorite show of the year Steve Jobs sits on the boarded his name.
Disney ABC art you know they look like -- I have.
And -- watch it here but you can watch it on Hulu plus if you want.
-- Hulu right but here you've got this brand new apple TV product and it's -- -- -- all its greatest.
Does this speak to the marketplace though so we've got roku we talked about -- last week on the show it now this week of course the news we should mention of course is that.
Hulu plus is now coming to the roku box.
And that was a big news of course he came out on the morning the first review I think you know my review was on Tuesday morning.
Then early just about an hour later -- so this news came out.
Yeah Terrelle Smith yeah hours and so you know that that's not going to be available to the false and I got Hulu plus.
And LB UFC all of these other channel store apps on the roku and -- a huge -- fan.
On there then you've got the apple TV that has Netflix but it has the promise.
Of airplay so that maybe I'm watching Hulu plus on my iPad I think that the airplane thing goes right to the screen.
So maybe there is a way around this having the native.
Whom it's it's I think it'll be interest to see if it and it -- let everything take advantage of -- -- I don't know if it.
I mean will Hulu plus include in the apps that can take advantage of air play.
Well actually yeah I -- and I.
Yes I I felt -- -- but yet anywhere in the uses didn't apple standard video playback.
APIs will be automatically included.
Who uses its own -- also have to make.
If it doesn't use Apple's lawyers try to -- yourself but you know apple wants everyone to be able take advantage of this because.
Why not I mean because who want -- to take jetBlue and want occasionally -- Hulu plus and pay ten bucks a month so they'll build it into anything you need to actually alluding to.
Exactly the apple TV is its.
Not necessarily a hobby anymore but I don't think it's for apple actually wants it to be yet decided to market -- believe that.
You know all the game consoles -- have Netflix rookies coming out.
In other cheapest ones something about still -- type you know -- like well we've had this thing out there for a couple years we have to do something right.
I Harry and I don't think they see it -- -- mean they made joke that it's a hobby but I think they know this huge potential huge money in this industry.
If they can just crack it and you know.
Steve talked about it that -- difference to you talked about -- -- equity equity conference here.
You know he kind of set this up he knew it was coming we all we're saying they don't care -- nice -- to do it but he does say this is a really.
Tough problem to solve -- how do you do it had to convince people they need another box besides there cable box in their living room and you know that I don't think they've completely figured it out yeah I think -- kind of tested the waters here and it is this is any kind of success.
They'll start to go -- along with that a lawyer -- -- about it and.
Farmers say if you're an iPhone on her iPad owner you know you have a Mac or at least he's iTunes apple TV is perfect now you know perfect purchased let.
Down the road.
Might not be so I think what apple that is that they -- -- this market and saw that not that many people are used there's there's very little competition if any -- roku is cool but it's tiny it's shown -- nothing.
Google is starting to do something here but also very you know nothing no one has -- right now so -- Tivo it's a very small subscriber base so.
They -- -- start small they wanna they wanted to be -- it has to be cheap because now it's like impulse purchase.
99 bucks here -- at a -- so.
And beyond that you going to sort of what I wrote my piece this week as you've got to convince the people who aren't the iPhone users and I hear you my -- -- an analogy but she.
He's that I put -- she runs a nonprofit she's seen -- over nonprofits use an iPhone constant taking photos she's in the FaceBook he's emailing constantly back and forth from the secretary of events.
She goes to an Apple Store in a regular basis and yet she never heard of apple TV.
And that speaks of the fact that it was buried at a store she knows what a MacBook is -- those -- and an iMac is that she's never heard of an apple TV because of their advertising.
It was buried in a corner of the store she watched him -- She watches a lot of TV and she's been when I showed her how roku worked.
She was like that's jaw dropping.
So she really loves a -- to do watch Netflix and do that right from home it's.
Easy enough ID IR -- from I had Hussein I wanted to watch a movie -- and a someone's head you know I stream on my laptop that's trying to economic -- you know like.
They think the box he can do this.
It's really basic and plug it and you put your account information is just like using Amazon -- have -- TV and she loves it.
And it's easy and inside getting that they have.
I think for apple people people on like -- said on iphones and ipads so this is the there is this part of the solution but I also think that -- who's a pretty attractive option if you if you've got Amazon get Netflix and I -- him.
Hulu plus but the problem is you don't -- -- if people like to touch things right and there's nowhere to go and touch of roku box you know you hear that the road to Cuba but Friday he -- six or have a yeah you can't walk into -- -- they've got it set up again -- at an Apple Store you walk -- they've got the TV set up and mom is they're getting -- thing fixed and she looks over and she goes.
What's that over there are all that's our brand new apple television that could be a very convincing sell equipment.
Oh yeah I think -- could be and I think you know it is very much and I think they're sit there is a very big part of apple.
Then it wants to move from just being you know and they've done this with the with the -- upon -- -- on moving from being a computer company.
Dropping computer from their name and moving -- Really be a much more of a consumer electronics focused company and this is the last the final frontier for them is how -- they own.
Entertainment in in in your home how did they provide you with that and it's obviously going to be through the right kind of -- device.
You know calling it a hobby is sort of like a fallback for -- -- kind of protects them from saying well.
This didn't work they can say well it's just a hobby but I think I think -- -- you guys mention there.
They need to get to studios.
On board in order to provide the content the -- -- really wanna provide the content and until that happens I think they're they're gonna keep calling it a hobby yeah.
You know lack of contests side I still have cable five -- -- have a DV RI and you know like I don't really need the apple TV to rent TV show us right that's the and that's definitely that's the argument is it's like why can't why do you need this if you've got to -- yarn ranked as the jobs Hussein.
But as of -- -- I don't have cable so for me you know it's a compelling piece but for me actually the roku box is a more compelling -- Over the apple TV and none -- you have flat out -- but I -- I'm doing here I'll tell you that it had I love my mom's.
The box you know why boxing -- an -- on.
The Boxee box is gonna be has huge potential except it's also has its huge potential but extremely -- and I think the -- -- boxes.
-- how do you how do I explain to move my hands what the blocker on and I expected as a moderate saying and right.
Nice this is what people say to chat -- saying you know that.
That -- but I already have you know Netflix on my PS3 I've got an -- my Xbox.
Sure but my mom is not -- -- 300 dollar.
Yup -- that -- What my mom's.
I think it is very hard and they have thirty days -- I don't quite excited for yeah I actually think that that that apple you know.
Listen to -- talk I was thinking about did they get this idea right now I think that there's got to be something different than this.
You -- you even have a box at all to he seems sort of flop it over ultimately gets him is not you're not gonna say to people.
Buy a box and plug in your TV in this that's one thing over here and then you've got confused as this thing that I -- I think what they -- uses of -- I was kind of like hoping and wishing for they're getting close.
-- a company did you say.
You want the iPad right -- lobby -- you're getting all -- cool stuff you know I've had everybody what your mother your grandmother wants one.
So when you get the iPad.
You can -- get this thing it's ten dollars fifteen dollars by the injury TMI -- wireless.
And all of your contents on your iPad everything's in the cloud all of -- controls are trying to view all the stuff is there.
You wanna watch it either is pillbox.
It's your iPad and this little adapter and that's that's the only situation that you need to do all the stuff -- this box.
Good some people are doing effort for laptops now and down you know conceivably could do for iPad two Libyan live here you being streamed stuff with a little thing -- I'll tell you don't hold -- high topping your lab did so.
Maybe you better here's my question -- people still refuse to buy boxes -- we'll find out about six months -- for anyone buys -- a Christmas.
Announced cheap enough to be an impulse purchase but actually think into the apple needs to make actual TV sets well I think -- -- that's our our our another argument and I think that -- you have to -- TV -- -- going to buy one.
How much more expensive wood and how about how much more -- -- -- apple TV -- a decent.
HD television I think they can do it for not that much more with a -- -- and then you kind of.
He's clueless well we're always together there in your competition's very doing it you know when I look at this box I think to myself apple didn't even want you see the box and that's if that's not going -- -- -- -- -- that so said all right let's spend it it's too big it's -- -- it's got too much power.
-- really what we do what's the bare minimum I think you know -- bare -- -- -- you get the box out of the room altogether either.
You know what I've talked about a little -- what you're saying -- it's totally.
Wouldn't make sense the question does apple want to get -- business.
-- succeed in business for so tell me about Smart.
And that's a good -- area our discussion on because that's the bottom line is no one hasn't answered this yet and they're still trying to figure it out and through those sort of walking blindly right now through the dark trying to figure at all and so they have one size sort of functioning Seattle and sort of getting -- -- -- piecemeal all over the plate right now.
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