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13% of women United States will develop breast cancer in their lifetime but every year more and more women are fighting and -- In honor October as Breast Cancer Awareness Month the people at Estee Lauder company want -- connect communicate and conquer.
To prevent breast cancer one woman at a time.
Joining us now tell us -- on the campaign we're so delighted to have these two lovely ladies here today this is absolutely -- -- your corporate vice president of the Estee Lauder Companies and Elizabeth -- spokesperson for their breast cancer awareness campaign to be unifil ladies.
What are what are your candidates delightful to be here when things are coming you've put these sad that pink ribbons on all of us today of course we support this cause and we.
We don't we founded the pink -- actually did you really testing auto company was the first to distribute -- around the world.
And we now distributed 110.
Million residents pretty started.
These sites are free at every personal accounts around while I've been doing he has not all fun having -- -- of the Breast Cancer Research Foundation -- 93.
Perhaps -- date has raised.
Very -- 300 million dollars for breast cancer -- pictures of phenomenal achievement and I can helping in any capacity I can -- them.
I'm with you run wild and raising funds raising when Samuels is one of in the nation.
Program when we -- landmark buildings and in fact today when he accidentally trying to set the world record today we're gonna find out at noon today.
If we managed to get in Guinness book of records to illuminate the -- landmark buildings in a 24 hour period and went about it pots and local state building tonight correct but it didn't even know Dana -- last night and -- flipping the switch today and all all the lights go -- comeback that women on the Guinness -- of -- right people really need to know is that this detect any.
Curable when I'm not so many tennis which is different because people -- thought it was in a death sentence once upon a time.
And indeed -- fiscal in the very late stage this is to six -- -- in news good but if we tell.
Every single person on the planet to check them breasts every single month let's get a mammogram off the -- if we yet.
They have -- 98 cent per cent chance of surviving even if they have a team on the.
I would think why not do everything you can't -- -- to the self breast exam is -- I guess it's cost effective you're absolutely right it isn't it senator.
To pay for -- demography.
Before and have to -- it's a disease is found.
To deal with it when it's early and a person to be cured but -- to have to pay later or online.
For longer term treatment and care and I have so many women -- -- fifty.
-- had teams detected by mammography would be impossible must -- a lot of ball.
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