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Thank you -- the Winter Olympics winding down now and -- hundreds of American athletes will return to their normal lives but for some normal will be news.
As they turn their success.
On the snow or the -- in the cold hard cash.
Assisted Syria surreal but perhaps not surprising.
The days before the closing ceremony snowboard phenom Sean why break the closing bill.
The logo behind him one of his major corporate sponsors.
-- experts say -- own stock went up with a double bit twist 72.
The tricky landed in his.
Final run on the half by.
You don't have to think twice about affiliates with the -- -- he's got the look he's worried that wants to a great career and he hits a target that markets really want to reach with his eighteen to 24 year old crowd.
Which is why the athlete known as the Flying Tomato is right for lucrative endorsement deals according to Forbes he made at least eight million dollars last year.
Topping skier Lindsey Vonn skater Apollo -- Skier Bode Miller and all other US winter athletes outside the NHL.
All these opportunities diet.
Figure skater Sasha Cohen brought home a silver medal in 2006.
She says endorsements can help an athlete just be an athlete.
I mean it definitely makes a lot easier when you can focus my energy and time into -- -- -- -- having discipline yourself to pay the bills it's -- Her sport is one most Americans only follow two weeks every four years.
It presents a unique challenge to those trying to market the athletes.
One of the problems that happens with the Winter Olympics is the question of staying power.
Or what we call legs in the industry the struggle is to keep that profile high and keep them as say a personality.
For instance Sean White as a video game in the skateboarding career figure skater Evan -- to check has stars on ice skier Lindsey Vonn posed for Sports Illustrated.
It Apollo -- jumped to celebrity status on Dancing With The Stars.
He's moving beyond the sport which basically helps make him more marketable when cold symptoms threatened to take a follow on those power he takes big -- well.
Things were different wind speed skater Eric Heiden cleaned up but -- 99 games.
I did not really appreciate the implications of winning.
A gold medal -- five key didn't have any endorsement deals on the line I think that kind of pressure would be.
Tough to deal with but -- -- -- -- doctor says it was nice to have something to fall back on once the games were over.
There is life after the Olympics and her very rare view there's the opportunity to capitalize on what they've done.
-- very rare few marketing experts say the most important trait for winning athlete is a good story.
A store that everybody knows and the fact is the public just isn't familiar with a lot of these athletes stories.
Especially those in sports like -- curling our favorite.
Or cross country skiing.
But standouts in those sports can make money simply making it to the Olympic podium.
Like other nations the United States awards cash prizes to medal winners 25 grand for a gold fifteen grand for a silver and 10004.
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