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Good afternoon Gary asked the automotive editor foxnews.com.
And this is fox carport.
All of the strategy -- this week we're going to be taking a close look.
-- the most important vehicles coming up this year with a bit later -- going to be heading up to Monticello motor club doctor Victor Muller head of -- automobiles.
And I -- -- look at his -- 95 sedan the first vehicle from that company since it's been sold.
By General Motors but first.
In the studio with we have like to welcome Julie Levine and Julie -- actually that -- around him that usually exist you know at the Ford Motor Co.
in the program managers for the do.
Ford Explorer thanks for dropping by and thank you.
Now it's interesting you guys have both have a background as engineers in the truck side of the business and -- the new explorer actually isn't a truck.
Let's faced off the unibody platform but we do viewed as an SUV.
And we -- former company -- our customers have told us at tenacity its boundaries search.
We've taken out without showing -- Ford emblems or that it's an explorer but an edge and explorer -- side by side is that you tell us what you think it needs.
And hands down they came back that one's an SUV -- -- explore the -- stamp that's ZUB and -- a -- they say that's people.
And the tasty and I spent pretty significant for -- explore.
It's gonna deliver terrific right handling our outstanding.
And VH at a at a really raise the bar for an -- should be at how quiet and that should be can be.
Lot of companies moving away from the traditional body on frame suvs and crossovers -- -- -- instantly -- the past like the like the wind -- course -- -- -- if anybody all along I it is mostly about right but also about fuel efficiency which is a big part of -- story this.
Angry -- -- we started with -- or customer when we when we have a position to become the program managers very extremely excited about that.
Chris are reinventing this iconography and reinventing it and -- if she beats it should be for the -- for century.
So we started with the customers and we talk to them about.
What they need and what's most important to them.
These customers based on -- need for capability based on -- need for -- -- -- you need there's reverse through as -- seats.
-- east and it to Tony started to offer but -- had started to happen is that until prices and gas -- he really start to become a barrier to entry.
So when we set out we knew what -- the number one things we needed to do if -- -- how to do it.
That was Barack how to deliver capability and utility but at best in class -- the -- we're not talking one or two miles per down we're talking.
At least 30% improvement -- -- economy.
And as far as capability that's that's one of the things you know you -- -- twenty years.
Suvs were exactly that and for sport you're content that you trust it and became friendly vehicles story and ideas and Pennington now as well even as -- -- -- -- the crossover based versions.
You know what -- those people who still want a truck and SUV to -- offer -- get dirty with you know as as this.
-- is this provide home.
Don't know I didn't even let me talk to the customers you're right -- they found kindly ask you the customer that did this sense of adventure still exists out there rate their experience seekers they have families -- they want their truck to enable -- wherever they wanna go.
It is very important for us and me to -- explore.
You know it that they said what we need something more modern you know has to -- fuel capable it has to be.
You know it not -- it has to look good I wanna look good when I'm driving it and and the capabilities -- given any explore past our broad cast revealed a -- And it when they came to research and star track -- -- perhaps they they've really found.
That this -- just to watch their faces and and they you know they picked up -- the stance and -- we did a lot to the vehicle to make sure.
Yes the customers but what is an SUV -- you and I love that look that and that's dancer proportions.
And has to be capable and so that we bring in -- train management system they also asked you know.
If you could be simple our lives are quite -- acting busy they don't have to think about -- we it features on for telling it like a zoom lens for the rear camera.
Trailer -- mitigation.
I'm told called me telling easier.
And then for the -- management system.
They don't have to worry about and I kind of pushed Iran -- what does that -- do you know -- hi I guess our lower inside and I wanted to cable or I'm going opt out of -- -- And I I I don't get second sand I don't know what's gotten that question but now they can just turn to stand in it it'd just -- and modulate the engine that breaks the transmission and a I'm cache control system to give them but things.
It is day it's a truck that you say that it was capabilities.
-- it is in large part of failing cart now.
Nine and ask both you either you qualify as a -- what do you bring that this is luck as well as that truck engineering background.
Well I'm I'm a mom -- -- I -- editorial -- We've talked a lot of moms a lot of women when we did our customer research and it's a -- thing that was one of the end the key things that we learned about this customer and our current -- our customer.
If they don't want to have a -- They wanted to be able to go -- all activities for their children but they've still got it -- went the phrase we use are some of the phrases that are customers abuse.
So you wanna still look like they have style system since independence and -- to get in the vehicle -- -- -- vehicle to their own way so.
That was very actually very important in how we -- texture if it's -- it had to look.
Athletic it had to look -- stylish had it looks weak had a look just.
Really still rugged masculine.
So we can deliver that that want and that that draws emotional drop.
To really want the vehicle and at what they went that emotional connection at the head turning styling it that they can be proud and I want to sit down here at what is the facts into the no I have kids and it okay to get an extensive independent.
Wasn't it scary good you know I have to -- busy schedule I I want to be able to when I get -- And it's just you know they will be paid such attention to craftsmanship and justice serene escape for -- the finest details and if they want that connectivity that they desire -- sink in my Ford touch it's all there it's like a Smart found that that.
Hi -- -- screens and everything to them but it's also if they want to disconnect in -- kind of have a breather while they're driving in the driving dynamics are so nice and comfortable and -- -- gives them that.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- It's got these very high resolution color screens there's an inch screen and -- -- -- it's it's something like the technology we use outside the vehicle.
Now -- of the vehicle it's this very calming sense of just modern SUV.
Does have a different interior light blue colors are going to be -- at -- -- you can customize the cartoon to your preference.
I'm ecstatic screens that I can't get about the -- took touch screens BMI for touch screens or any ambient -- -- increase.
It's different areas of the vehicle where it's proper we have what we -- media hub.
Aware it's a covered -- you can open up and -- USB ports -- SD card.
Here -- -- PowerPoint and so if you have all your different gadgets can get in there be close to seal for security but also can be charging my driving.
And and there's a little Indian nightmare to keep it -- Around there.
And this is got a lot of technology in his or available and you've -- -- you've got the new my Ford touch -- and -- gonna have all.
Latest stuff -- -- answer -- using different things this is gonna have a whole back.
Yet this has features and it's an act of -- luxury it should be would normally -- That we aren't -- we didn't the technology industry technology -- to -- after things are customer told us that they diet rates of safety.
It -- -- safety if you're an accident but safety to help you avoid accidents and things like adaptive cruise control.
Or where that is it's Chris control -- if you vehicle in front of you slows down is closed down your -- well and they move honor -- -- that gives people go back up.
That's cross traffic alert if you're backing out of a parking spot and within six inches past that bumper next year the radar picks -- From either side one of the.
Most unique features we have inflatable bags -- back seat belts I -- exactly how these things.
So there isn't a bad inside the Elvis -- it will called -- -- inflatable bounce.
Any idea is is the bad comes out and it it is it spreads the load that the seat belt we'll put on hockey and actually -- times distributes it more than a regular about any even when it's not inflated.
Make it's a far more comfortable about what we -- -- with customers they say overnight -- -- the city that is a more comfortable about so we're hoping that.
The more customers will buckle up -- the back seat.
Any idea is is it spreads out the -- for your smaller stature -- child or even an older person with brittle bones.
It allows it it's right next -- so it's more helpful in -- crash tests to distribute them.
And I've got couple kids and got you know.
Booster seats and taxi to some use the seat belt to actually hole that would place does it noted that don't think there it's completely undercut its completeness -- put pat.
It deploys with enmity it's it's again it's not like an air bag where it has to cover distance in a crash it's right next year so the rate that it inflates sat.
If we tested it believe me and I'll look at where we're -- -- -- the same question -- -- yeah exactly and I understand how this worked out this configuration.
To disable it like those frat house and now now three Rosie seemed standards -- seven passengers did was actually larger than -- gorgeous -- -- -- -- -- -- -- And -- his lighter part of that go towards the increased fuel economy but figured to be part of that I think is the engines under the -- you've got two different president into it would what are the choices in the.
Explorer we have the V6 is the standard engine it's a TI BCT delivers 290 horsepower and two and 55 foot pounds of torque.
In an -- optional engine and sent -- four cylinder two liter.
And that is optimize for fuel economy but also delivers you power has two and 37.
Horsepower and 250 the past -- get that thank you get the fuel efficiency and I for the power of these sex.
That that was the solution our customers that is -- -- your ego boost direct injection pregnant -- -- of this technology and in in just for a frame of reference.
When explore first offered -- -- you know years ago at a private -- it came out at 205.
And our offering and I forward activist at 237.
Pars -- That's hasn't -- technology has advanced they haven't announced pricing yet.
Now that we're Souter is optional as the Democrats were the losers get so much and yes so it's like yeah I did an agent did people pay more for technology for the fuel efficiency yes.
So I mean it's less power better fuel efficiency but it.
How much better fuel efficiency they're going to be it would make that money up over the life of the vehicle.
Well the you generally act of this deliver approximate 10% more fuel efficiency then there.
That'd be so vs the wants 30% or the -- explore what's right -- -- percent to 10% step up into account you about it.
Or I'm going to -- it might be 66 studio at -- to 10% step up.
Got you got you -- you now wanna get back to you -- -- capability you do the terrain which enhances the terrain management system.
Similar to actually developed with Land -- when -- -- still -- -- -- -- -- company had the same time after a year ago or so yeah that split up it's great system and -- over basically the centuries is mud rock.
Snow and normal mode.
In a -- the engine and the transmission in the stability control system.
And brick at -- this and it breaks to the depths -- to the train.
If you hold and don't just feel dissent and -- that's his I don't and other is that right middle of a three -- -- -- -- so I bet that it was we should talk about that that trailer towing because this -- -- -- -- vehicle.
Our customers -- talent they have -- and it's more campers.
So we did put the -- -- features in such as though the sand hills test tests on trailer sway medication that was also an -- and explore until.
It isn't serious effort vehicle can I go to mark Utah with is not done and I'm not really looked at me and tested in the Middle East retested his fitness test today -- -- -- out in the -- out in the desert don't mean this is.
And globally exported if you'll have to do devoted to some.
But what actually go to hell yeah.
We export to over ninety countries it's the most exported products her out for for North America.
And one of our key export markets is that at least so we definitely found it different then at some of the deaths has United States in just the greatest and it texture is different believe it or not.
So we test there and have our own development cycles there as well.
And we elite not just for -- rightly go to Alabama for the mud bogs and we go to Minnesota for the snow.
To die -- eight I mean it it's an X forecast to be capable that's a given.
So we make sure that we -- -- still -- that now to tell you pass the is down from nearly 5000 now I think realism assembly for -- advertising as it covers 90% of our customers tamp down is that based more on the power train or on me that the that the structure vehicle.
That it's it's consistent with our competitors that offer V six's almost universally tell right around -- -- an ounce of class class -- house so.
Now I know the V6 and eco boost are the wave of the future report -- if market.
Demands were there has this been engineered to accept the five liter V8 or one liter V8 and if that -- came over here to.
-- everybody how do we -- evident that the right engine lineup for it right when we've talked with our customers what we need between delivering that the fuel efficiency optional engine and the B six -- -- -- -- -- -- -- -- the -- one for a concept right is the global platforms and that the -- power trains that go with us.
Instead of the power change you mentioned are more out of date of departure means that we move towards the TN BC teams that to -- in ninety horsepower V6 that's huge -- Back in the good old days when this is.
One of the only players in the in the US UV game you sold nearly half last year that was -- 50000 where do you see the new ones falling.
It's a big gap between you know -- and last year -- where is this one gonna fall.
In the -- -- we don't and we don't expect it combines -- -- -- will build every single one of the customers went back.
So I'm going.
We love -- yeah I am Saturday so -- amount they haven't seen.
Obviously not -- be Mercury Mountaineer version of that stretch now but you were gonna won't -- -- -- double bogey -- you finally do dealerships and we've heard we're gonna have seven new Lincoln's over the next couple is that going to be a Lincoln version of being exported.
And it's not right now not right now.
But not impossible it is an -- and -- It's a good attitude that we're.
-- -- -- -- -- -- -- -- Ford Mercury program managers for the new Ford Explorer we think quick commercial break and then head out to the -- -- -- -- club took -- Victor -- with the -- itself.
Welcome back we're at the Monticello motor club two hours north of New York City for the launch.
95 the car company's first car.
Since being bought by it has been over here CEO -- cars now chairman of -- -- -- Victor motivate yourself save itself.
From intended to -- of hours left of that you -- -- the company.
Well they didn't -- -- drive definitely you know let indeed they were on the -- of -- the company -- pulling it up and close enough and we managed to save the company.
Now what it's about the carpet but first they're doing -- about.
-- -- -- that's experts so valiantly we acquired company would consider covering the refinements and today.
When you got there I can't imagine -- showed -- centralized maintenance ahead.
Hi Victor bowler as you work I mean there had to be some things you probably Schuster of which are in the process of change only -- at -- was the company well I want to come.
He was in liquidation right so there was absolutely no car on the production line it was very eerie.
And it took -- about seven weeks to get production back up and I'm running.
But then the primary job was to car filed -- organization from GM beacon of good because about 23 countries.
We're represented by GM in terms of sales and wish you -- mark.
So we have to take all these series back to -- and integrate them into -- and it was quite a job.
Get production started as I said.
And then -- idea marketing process so as to reintroduce the -- to the market and fortunately for us and so what we've never never been able to acquire a company.
His car was ready ready to go.
So the only thing we've contributed to this car -- says that its existing.
Some of us would have been gone into oblivion.
But it's a phenomenal car because it's a real -- We have to give Jimmy Jam a lot of credit for effective date ditzy as early as 2005 that -- was losing its -- and and bailouts -- to develop the -- -- -- beautiful concept car with the canopy that would open all the way to -- this aircraft that type of car.
And that's car became the estate of her new brand designed DNA.
Four 95 in the -- for accidental launching in April of next year first crossover that companies that made.
So in effect we're very fortunate that both the 95 and the united wrecks were ready ready to go and -- we would've just been able to do.
Don't think it would this this is.
Yeah it's -- the largest.
-- there I would say so.
Yes and it and it's custody it's competing with the ID sixty BMW five series Mercedes.
And in that market segment to fight Peter -- -- reads them.
Now -- big players very five.
It's -- place its.
-- You're being mean is it out.
Is to get it up buyers go well it's started this it is is a very good question we know exactly what it -- In terms of losing customers because of the uncertainty surrounding to Brandon -- in the past years they primarily went.
Flying delta based vehicles all wheel drive exactly and and of course -- Very much at the bottom of food chain within -- organization and to brought.
I mean they have to most phenomenal.
Facility until happens -- And state of the art one of the best in Europe but thirteen year old 95 for coming up production line until general.
There was a total disconnect between the quality of the infrastructure and product coming up the line.
Now that's changed of course now brand new nine fives are coming -- the production line.
And the customers went mainly cloudy then to BMW and trying -- Mercedes a small number one to level.
So in what we need to do is we need to I -- these customers are extremely loyal to the -- And it they left very reluctantly -- what we need to do is we can get them back.
And showed on this wonderful new product is what we called through -- saw -- car which has all the sob DNA.
-- off it and and show that there is a good reason to come back to the ground that they -- If you're actually watching the top of the -- -- -- aero which these are just horsepower supercharged -- for the drivable.
Sack full of them as well.
With of course and at -- board to force in the terrible cars are coming in a few months later and didn't.
-- forget so.
It's impressive were supposed to play horsepower you have size vehicle.
You have to bear in mind that stopped historically.
For the past thirty years has been absent meeting and for more technology.
And so even within the GM group the end server group in Sweden was -- Centre of excellence in terms of fuel economy.
And and of course our cart -- that the -- and what you see throughout the industry now.
That is it's down scaling of engines and getting more performance out of smaller engines made by Turbo charging and this is -- I was -- at the forefront of technology.
And you're W Alter vote -- for the for his cars you can -- -- a terrible.
Every single 95 as they're going to be diesel.
A few facility technical.
I would say what what I really like about it posted this particular this one is -- the -- about the four wheel drive.
It's just over crystal drive make behold X which steers individual wheels it must be I think the best in class is a phenomenal system and went to drive it you know.
But you should driving -- -- and and you really get a good impression about.
But I also think as -- -- to -- this particular cars to sit in sixth or.
Very very nice movement -- love it.
What I like about the yet driving position -- to head up display you see all the more relevant information right smacking -- -- screen so you don't have to take your eyes off of media.
The road and that's a safety feature which I think it's a difficult side to these are a number of the issues that that I think.
Features that I I -- This your first.
Car you've got to 94 -- -- coming are coming out early next year correct where what happens after that.
In July of next year we'll introduce which is very important for the Nordic Countries the station wagon version of -- -- Which is I think one of the greatest of North America definitely definitely it's it's not going to be excelling here because this is a sedan country.
But you will see particularly in the northeast people buying into our view the station car.
And then of course in 2012 we'll see people ninth street.
And the wonderful thing about an immensely is that the car had been developed to a certain level it to a surface is a city outside skin.
Have not been finished so we have the unique opportunity to bring in Jason Castro go to I'm sure you'll meet -- -- later on today.
And have him do or let's say redo.
The outside skin of that car and I can assure you -- that that -- is gonna blow anyway it is drop dead gorgeous real side.
Engineered by General Motors you've got a lot of the engineered by song actually -- -- -- -- -- -- Yeah but -- this is the platform of the new ninth street it's -- proprietary.
I mean that's going to be total -- just -- Stop developed card totally and stop designed -- so I think that is going to be the purest sop that we've seen in decades.
And then after that we've been here about a -- times Yugoslavian.
Under that -- When we look an event winning thirteen of.
Before I ever be -- -- the my idea -- to have it ready in 2013 but you have to bear in mind this car which would be you know.
Of the market segment -- -- dominated in the 1950s.
And sixties right.
The a segment this vehicle today in which an Audi Audi a ones penetrating and know a number of car manufacturers are looking at it there will be new BMW aiming for the same market.
At that market segment.
Was owned by side in the fifties and sixties they sop 9396.
Reunion small cars BMW Audi and Mercedes went on -- -- market segment at all of course.
And so what will see is that if we can get it funded with the right partners because it's not -- -- this line of work.
Very confident that we'll be able to pull it off we will see that small tear drop shaped both from water.
It's up 92 it to market by 2013 2000.
Fourteen and you mentioned partners.
I guess you can't pull that went off to speed on your.
You know with the government the most likely.
Theoretically be good but I think that it will be so much wiser.
Particularly now that we're an independent company we can basically pick and choose the parts we want right.
There is no more -- -- to use.
ATM platform a GM engine or any type of the technology that is not really appropriate for -- That that period is now behind so we can exactly pick and choose what we think is best for our brand.
And we have they're good partner mind -- -- platform with and if we managed to the level enough I think you'll be pleasantly surprised.
That was this.
Previous bull mix that you would be protected.
To some and is not in the premium segment we're going to be playing that role for them.
It would definitely be a premium ultimate.
So what is it for them to have you making cars that they're going to be -- again.
Well it's it's a question whether they'll be -- against it but I think we have to just hold off on that discussion until the time that we make an announcement about it because there.
We are bound by very strict nondisclosure agreements and I didn't -- wanna go there because I'm so much inclined to talk about it that I have to to myself.
Now you've got a couple of -- -- worked out yet.
Two -- sports car and you're just seeing something along those lines -- -- -- futures this past tonight.
Of course if you bring the company back from the brink of death that.
-- work that you have to bear in mind its focus.
Because it's at least to lose yourself in you know mobile via -- -- days -- that.
But in in practice in spite of having 4000 and we are still there's more -- So we have to do is focus focus on the launch of the night wives -- 94 -- 95 or call me.
93 which is our bread and butter we have to be very careful not to forget about that.
And then if we look at priorities definitely nine to be number one of the look.
On the new 93.
Creating a nice -- summit for.
Doesn't take too much of imagination if you JC -- field on board it's almost impossible to stop him from making draw lines that make you -- So.
Chances of seeing a summit for some -- -- foreseeable future -- notes.
Now what's the state of the company that allowed you by some in the first place speicher has this.
Connection with -- -- -- -- area.
You have to remind of course the big winner of the transaction was top because they live right.
But you you shouldn't neglect the message the fact that it has that owns biker festival in the past we were like -- these boutique.
Type of us what's coming a -- of well known in circles off our collectors and super sports.
-- for -- sports -- fanatics but that's changed now with that the acquisition of these huge companies -- all of them -- on the map.
Much more interestingly sob has at least three or four areas where we can cooperate that will take spiked to another level first voters are sort.
It wears simple particularly in the area distribution there's 11100 top dealers worldwide 5% of them and that's it cautious estimate.
We'll take on the -- franchise is well little trouble our infrastructure.
Secondly department of -- You mean you can imagine that if you buy 100000.
Starter motors Brandon or 100 the price is about a fact there's three different.
Sort of built in tears of -- speicher probably -- which is great.
-- -- -- In an unmentionable.
Engineering resources it has its own infrastructure for wind tunnels crash test laboratories.
Its own a climate chambers.
This whole infrastructure that we could never afford it in our lifetime.
Is there for us to to use so we now tapping into the technology forward drive -- -- sensitive technology.
That -- has readily available.
And we can use and so I think that over time spike who will benefit tremendously important models of -- part.
You just launched the SEL.
Yes what is the next months into the USU big guys in other sports -- and asking immediacy that's going to be he had the next next best thing.
They're going to be still in this sort of -- -- thousand.
No I don't -- -- 50000 dollar range yes it's an expensive car but it's going to be mid engine four door four wheel drive super sports car.
It's nothing like it on the mark to solve allows -- to come down from and maybe make those are here here's there in the itself so it's city.
Some -- I don't understand why nobody's asked me so far.
You know it's very tempting.
It's very tempting to say now that we can tap into these.
Infrastructure where you can produce relative -- -- as compared to where we came from right every car being hand -- Taking weeks and weeks to -- To go and make -- car which is in Littleton a -- down.
Sure that is a possibility but I think that for the time being again in terms of focus we should leave.
What we have that -- for what is expand on the four wheel drive car.
And you know maybe three or four years down the line we can think about you know like an entry level a -- type of car.
Relatives and to the nine elevenths.
That would bring stop speicher to a wider audience on the back to -- grand and interest.
Up until -- you've been so inspectors in the basically had doubled to that is yes this -- company that's gonna make hundreds of course it -- you see -- thousands.
There's not for the time being I think that if including the SUV.
We would make 5600 cars a year that will be very.
-- speicher but it's not.
Any chance he sees spike -- -- -- another company ten years from now.
-- you're surrounded chances are of course very likely that the chance of buying an iconic brand with an open -- uninterrupted 63 year history.
For 74 million dollars.
I don't think we'll see that's opportunity effort.
Century -- the senator thanks for talking to us.
Thanks for watching that's fox car report this week and got us here next week -- of course strategy room -- It's.
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