Also in this playlist...
This transcript is automatically generated
Meanwhile IMAX is making a lot of -- a different kind of -- lot of money to big screen movie company today out with some big time earnings.
Sales nearly doubling the box blockbuster -- Helping -- post its bestselling quarter.
Then there's Allison one airline's record breaking opening -- -- -- sixty million -- has already sent off to cast into -- -- -- little.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- mistreated thing isn't a passing an animal was.
I don't think so Neil you know I actually started as a bit of a skeptic I was afraid.
That if it was used in the wrong way whether people would think it's a novelty but I think what really was the game changer.
Was that these leading filmmakers like Jim Cameron and Tim Burton and Bob zemeckis and the new tools that came along so was like spears coming out in your face was more they can manipulate images and a new way.
And I think a combination of those two factors it's here to stay and it's -- growing the movie audience.
Certain how you -- I was told in the beginning a little leery of going -- it's really just for the reasons you stated and -- could get some of them are supposed to attacking a small.
And and and people aren't familiar with your -- -- huge screen theaters and it's just overwhelming experience to -- -- -- high -- the stunning look at.
So when we get three day it was the argument was we don't want to besmirch the brand but then.
Find stunning quality 3-D films like avatar -- wonderland.
On that seems to be a way everyone's going.
Is it is just the passing -- I don't think so -- actually we've been in the breeding business.
For twenty years or more so everybody kind of discover what we've been on two but the key is not to make it a gimmick I think.
You know if you over play with -- You know attributes of it and make it just popped out randomly.
That's a gimmick that's not gonna work there you're you're not gonna re release an idea of virus through blood and that's not on -- list but I I think a little disappointing.
That you are released now -- -- but I imagine could have certainly a liar and stuff like that that you can really get on on dvd and all that and now these sets that are coming out these 380 cents.
And some of them be competitively priced items off the chart a new technology pricing -- going to be one.
Well it's a matter of fact some.
We -- an -- you with Sony and discovery -- just a brilliant memorandum of understanding we're trying to work out a deal now after the with them in terms of trying to set up 3-D content in the home.
Through the first cable TV 3-D channel.
So I actually think this over Minnesota can IMAX theatre in someone's home give us time -- -- -- -- -- the only guy has the money more.
So you're saying that that that.
Is the future and doesn't hurt your future that it the world those 3-D.
-- old pull my guess 3-D boats right it's -- we have twenty years of a library we have twenty years of 3-D experience.
Maybe most importantly you have twenty years of the 3-D brands.
So I think to the extent three he drives will be along for the ride with a now when you go see its radiation over there -- gonna -- -- and and I'm accidentally -- your glasses but I'm paying for the list right.
No the way it works -- -- is the exhibits included it's included what I keep it and don't give it back to put in addition.
On the police to come visit you at your house and you'll be in jail for many many years we no serious side business dealings and putt that felt that there's -- -- -- put the fingers.
-- -- -- by -- you know surcharge on the -- -- I'm not gonna do well in IMAX you don't pay a 3-D surcharge we priced the same.
For two dealer you guys -- -- and into the park and not know you'll be okay okay.
You know -- tell -- you're on fire recover on the guy who would.
The stop -- has tripled it seems like in the quote quadrupled in the -- -- okay that is eye popping to -- 3-D tonight a look at our own.
Filter by section