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The presidency is the most powerful office in the free world.
Through its leadership in becoming more vital life.
And it I think that the hopes of the globe around that's a freedom.
And a more secure life.
I was John Kennedy accepting the democratic nomination for president almost fifty years ago.
He delivered that address in the Los Angeles Collins coliseum in front of at least 50000 people.
Tonight Barack Obama will go before some 75000.
At invesco field here in Denver at Mile High Stadium.
It is going to be an enormous production and a huge communications challenge.
The city with a man who knows political communication Frank Luntz is a communications consultant and author of the book words that work goes better -- thank you meg.
His challenges to matter what 75000.
People the Broncos are playing tonight.
It's politics on stage he's already.
Humanize himself we know little bit about Obama we don't know as much about where he stands.
Tonight he's got to personalize.
People were watching home have to look at him say you know.
It's not just good for the country.
It's good for me and he hasn't done that but but he's communicating not just about himself to a double what he would do if he wins in November and tell you have this enormous platform for him.
And all draw the comparison to the Pepsi Center this 40000 people inside that arena but it has a roof on top.
But when you communicate -- 75000.
To open air settings.
How does that change the changes depending what fox decides to put on the air if you're shooting these great shots of 70000 people.
That's not personalizing it -- if you've got an individual that -- you couldn't -- two million people.
But if you've just got shots that you and I together that's personalizing it.
It's not enough for him to say with a punch he's going to go we have to see how it's going to affect us our tax policy on health care.
Where things stand for us individually that's was going to be tonight did apparently when there's an article out today that -- is lowering expectations by a lot of democratic insiders are very close to Barack Obama won't work.
Is that legitimate not legitimate we are expecting one of the great speeches of all time tonight to this so historic -- in the teachings.
So anything other than perfect shall be disappointment.
However if it is perfection.
If you get a ten point bounce that I want to show our viewers something here you not only deal with how to communicate but also the setting themselves on what that says that'll -- I'll honor strained -- put up -- shot this the Pepsi Center here in a Denver now go to what will be the XL center in Saint Paul starting on Monday.
See how simple that stages lists and an American flag behind it a square platform and that's what they're going after the hope patriotism theme they're trying to basically say that John McCain is an American.
And brought nothing Barack Obama isn't.
But the trying to suggest that McCain is more patriotic and a bomb it's just he's more here.
They keep by the way let's talk about the voter segments.
If you are young you're voting for Obama if you all the voting for McCain to key swing group of people between the ages -- forty and 59.
Middle income middle aged middle part of America that censor the Saint Paul sensor.
-- -- just XL center appeals more to the middle.
In this partisanship simplicity though I didn't really represents John McCain a lot of ways.
An American flag behind and I think the contrasts are stark and we're going to hear so much about John McCain and his south Vietnam service and what he's done for the country the last 35 years.
But don't discount the power of rock star status because that's what we're going to see tonight.
Obama can could get 1520 minutes worth of applause we can't even get started yet but I'm excited about it thank thank you thank pleasure.
And good evening look forward direction does tomorrow -- Barak.
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