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Former senior director of media relations New York Yankees talk a little Super Bowl actually going to -- three political -- building up.
And all the area -- -- exciting and I now lined everybody did anyone catch the senses that -- -- Super Bowl in dollars and cents.
Sort of went two point seven million to within a few points Atlanta with the -- -- the other way out.
It's -- only -- four.
Not what would it would use Koch we did it we don't dodge Giles.
Customers as mandated by the constitution not I'm not complain about since problem whatever that we need to spend 300 million dollars more than that basement on that well you know one of the reasons they have they're they are talking about unemployment.
They have a very difficult time you -- yes -- yes -- what and I think he's Bartlett -- was saying.
-- -- -- -- -- Pull blowing right talking points and -- didn't make any sense -- I think the fact is that most people in the decadent enough sense taking place.
-- the awareness of distances they don't most don't have any idea -- -- survey Gallup asked this question I don't know.
And so it -- -- -- raises the level of awareness by the census is a good thing.
But one at two point seven million dollars initiative and others and as a public service management that's (%expletive) that is not a yeah -- -- them.
This place the minute it was it was intended to give awareness -- consensus is coming that wasn't the place to do it because people weren't.
People in that environment Warren sitting their watching what is this what they try -- when you when you I was Super Bowl and you want to entertain you wanna get exposed to try to.
Educate women put them what -- -- -- -- I didn't understand the commercial and it was coming right I -- I paid money for those looking for.
And just did and -- didn't look like in Bailey junior.
Talking to a group of people it's our best players on the crossword puzzle it -- 2010 succulent Italian any of those who have no idea I.
Yeah Tim Tebow commercial.
I might do an adult and juvenile here's the secret that they -- focus on the family got this.
-- you put out you put out an advanced yeah.
Exactly and let everybody -- I would -- the yeah -- -- exactly he felt like Albert -- haunted yeah.
If you didn't know was coming down wouldn't have noticed that the exactly where they got their money's word is that everybody -- focus on the and we want visible a wonderful blue -- I think if not the only commercial wanna -- -- commercials that didn't.
Even giving can't just look at Marshall was what was it there was -- Israeli.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- that's her you know this is saying there it makes sense and smart and went.
-- -- -- -- -- -- -- -- -- -- Well I thought what the -- -- and that's the Betty -- record one dollar and while one you know it was great because we haven't.
It -- where you knew what was you know she didn't average -- so that's one player was Obama and Rick let's roll that's she's -- -- -- he.
-- -- -- -- -- Yeah 87 year old woman take it like kid that's just I don't know I'm usually you think you're gonna be hearing that you're playing like betting woman yeah -- -- -- -- god.
You guys -- we haven't made commercials for years in politics is how creative they've gotten computers.
In making commercial -- -- need some of the stuff I don't remember that while with the guys sitting outside that beautiful.
Who you know who you look at the sky at night the moon and all that many walking along.
The present at the island what that all that was done migraines -- -- an LC and then they forward in -- your body where there's that is.
It was a double that came -- yeah right there is anything other than that we -- to on the base.
So that would happen to be they you know the USA today as the head -- which is kind of like gospel is right isn't what what was hot that was the number one.
Room well look well yeah -- enemies.
Highlights and low life isn't that the other one that I didn't particularly enjoy I was bothered you -- knowing who was the Google I had.
But it was very effective and cost nothing to me what what was -- -- anyway so we're -- this search on tool that jobs and parents and those.
And millions of buying out looking for a baby crib in Paris today but the -- -- yeah.
Her who won't help area and the girls in the -- -- where I was watching the Super Bowl then the very end this thing about the big I think all.
Definitely -- and I would I like -- like that -- -- photos that I -- the course of my first reaction was.
Being is getting to them pay it because the biggest video that -- went through it never advertise with the money they didn't call you local do you think you find that I think David gee you're finally -- had not yet -- solid and having babies all little are used to be -- I've tried.
That once in a commercial but we've had a computer generations and now a in the exact actually saying -- -- -- There was an and then worked again that they would you rate annually if you really want you know Shawna did you like that than they did last night I absolutely okay.
They re all are dead zone in first class that it will his.
That one that's an offer which landed I -- the baby talking I did not like yeah.
There was yeah around without -- I don't exactly if -- doctors and you're sitting there watching your Super Bowl that.
And this that you worked -- and we've met with no parents balls -- the development with -- -- I mean you gotta be asking for your money versus doctors know.
It was it was -- -- and then yeah that bad right into the record casual Friday sorry influenced by that the American Idol thing.
You know Brothers down thing have you.
That perhaps you got another guy good advertising and you watch him last night and we estimate the cost of that Budweiser -- when they.
Built the bridge and allow him over Bob good provided three to four million Bucks County that -- -- -- Yeah I can't imagine that you know wouldn't you generally people and they just multiples in the in the computer and it's not.
Actually in this case -- Very clever.
Come Budweiser Coca-Cola.
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Late night we'll -- I don't know how it is that there's -- prize I don't usually.
-- if you put a graphic at the end of that bad and you said -- back march 12.
That could have been an NBC.
So here's CBS there's no why are you giving them why why you letting people know the jays even fill our latest.
Don't talk about they'll come out later this month.
It's just seeing -- March yeah I think it has been here you know -- and more amazing that.
That and you're saying why did -- let let.
Letterman Leno Letterman I don't know why would you let -- little even older I've become what Michael I'm not saying it makes it look like he -- so the last guy and the caption on not all that important that -- I mean.
And the dividend each other's throats for years right right so it -- not itself for both of them probably win -- -- yeah.
And well -- if you don't look at Edward.
Well known on not to -- that it at all because it's begin to hate it gets lateral visibility during the Super -- -- shows premiering in another month and a half you want to get his ability.
But can you imagine having a commercial on either one -- -- that will be talked about the next day.
Well we're talking about this -- that's.
So I think that's what going to Atlanta I don't want people holding.
The newspapers -- -- -- -- let's move us and as several other people agents and everything and make thanks guys today don't put my yeah.
Right he's right yes.
The New York Yankees and I'm gonna do an ad campaign -- -- Jeter for season tickets for 2010.
-- might have Derek Anderson with -- shall we say oh this is the -- you know World Series -- and then you get hit over there's David Wright thing.
Why because I'm here until people start thinking about David -- and that they're going to be pretty good as hundreds -- -- --
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