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Announcement also I think perhaps you know in addition to lying face time I life and the app store that there was another big announcement which.
And I earlier this year right and I think -- John I thought the MacBook Air was dead.
I thought the iPad -- -- You didn't make any sense to me you can have space anymore it was one of the few apple products that I couldn't recommend it.
-- I couldn't justify the purchase if someone was asking what's on the laptop to buy it why would -- recommend.
You know under powered.
But left it just because it's.
Jason -- -- -- little things get really hot on a regular basis are just couldn't justified and it just didn't make sense to me really ever.
And it was it was never a -- I was excited about until Wednesday.
But but at the time when everything changed -- whatever -- change it apple really -- -- not only made it you know an exciting product again but made it more than relevant and MacBook years thirteen inch eleven inch and the price point dropping significantly -- now.
The low end MacBook Air the eleven inch is 999 dollars and and that's a pretty compelling price point it's compelling for a couple of reasons one it's affordable for.
More people -- at another point is is also the same price as the current MacBook yeah.
I'm curious will that change.
I have a lot of Christmas list that just got changed that but it's just wrapped up and actually that -- up up -- -- -- can we please substitute.
The air even -- -- it really is somewhat less capable -- the MacBook for a number of reasons it's a lot -- and I think from the student perspective and -- you know -- -- as I really need a computer can't use tonight you know for certain things I -- computer we need an entry level price.
They got to the 999 price point that take stuff out.
But they got to 999 and it's going to be huge seller.
Yeah I've been using this since Wednesday analysts.
Get some shots you -- the -- I don't even have had absolutely -- -- ask you another little box I -- -- pulled back into that to the question about whether or not that the MacBook is gonna drop in price.
I think we were certainly some of us were expecting it to.
It does seem a little odd to have those two machines right at the same price point like you said the MacBook gives you.
250 gig of storage to the twelve inches 64 -- you keep you much faster processor if you firewire.
More real estate.
But yes it's just gives you enough.
They'll that you might he won't sacrifice that is absolutely look every slot and Apple's product line because -- you introductions they overlap here.
There's overlapping imbalance that pretty good rebalancing the product line.
The -- was the last one that hasn't been balanced now forgotten here.
Yeah so here it is the this is the eleven inch razor thin and it's about a tenth of an inch thick on.
Be the bottom partners opera society casino -- that is.
Handed it off to Fox Business is that Tracy Byrnes who threatened stylish herself -- -- -- -- -- -- The -- back to you.
-- and that people don't realize how like this thing is -- is a full unibody aluminum laptop here I've shown quite if you netbooks on this show I've showed off quite a number of laptops on the show.
And you know this case the -- it's a little over two pounds and it's has to USB ports now.
One here and then one on the other side they added one back right in the coming.
-- -- -- backwards to what and the little drop down door that made it impossible to put in some -- -- the weird MagSafe charger.
Both -- these people have -- this Apple's netbook or vigilante you said it best this week.
I've got a new term for a lot of these new systems and has a lot of people getting it -- eleven points to finish -- point one inch.
Green face and and it -- among not book.
Because he's not netbooks.
Banking obviously people are starting associate bit smaller form factor with that.
It was not a netbook in terms of -- that's -- netbook because performance.
We're -- it will build our own reality he'd.
Bordered I mean that's the key is look at this next to defend that he did you guys like yeah well fifteen inch MacBook with them -- Nasty stuff -- to hit that price point.
No there's no backlit keyboard that used to be in the -- that's right and be pulled it out.
And now that's something that's only on an -- line you know all -- processors.
-- -- -- -- -- -- That that's probably size issue and -- how -- the power it's something that you know -- can Tom Meeks.
The current processors and -- if your apple you have you have to wake -- percent leverage next year for an apple -- do that.
My guess is some points excuse you refresher this sandy bridge processor that kind of an additional -- -- the graphics they want you know.
Apple said they don't really hot it's -- pretty pretty graphic for victories and so they've that they don't at a studio in here they think that you went.
Let's talk with -- -- on John -- -- -- jump in on the upcoming big part of this is the instant on back capability and you had some not reporting on this you and I -- -- What what do you think about artists.
-- I think it's a big deal and I think you know the story I have and I heard this WW DC is is that it was -- after the iPad was introduced last year.
Steve Jobs came into a meeting with with the MacBook engineering team with an iPad in his hand.
And a MacBook.
And he took the -- said look this is off hit the button at the top now it's on that quick.
Why doesn't this do that and showed you know pointed to the MacBook and then just you know -- -- walked out of the room.
Yeah that it works the same way you know bomb thrower let's -- -- my iPhone you know media sure text messages here at the fifth.
All right so you know just the instant on just being able to hit the -- at the top -- And no one of the interesting things from the event this week they mentioned that -- -- in the -- intends seven some of those instant on features are coming to applications where.
There's going to be auto save there's going to be.
Contrast restore we're -- where.
You quit an -- and re launch it and it comes right back to her was when you quit yeah instead of all this stuff we get all these.
Do you wanna save don't save console give it -- file name.
Yeah that's gonna require -- PI so I mean that's not something that this system can take care of itself that's something developers are going to have to hook their apps have to do yeah.
-- and I think that's going to be a big towel on when exactly is -- going to be ready to ship when are we gonna see a developer beta.
You know for Mac developers were they can install it and start start adding these features and and how robust is that first.
Developer beta -- look -- -- let's talk about the instant on the -- some controversy in the chat -- people are talking about this a little bit I think you know freedom -- -- was reading about this as well which is it's not.
But I -- they're instant on -- instant resume.
Yeah right -- the truth is Apple's had this for a long time you take your existing MacBook.
Because -- you walk away for a few minutes to open ended up it -- back on pretty darn quickly.
So our update out Mike you were you were testing that you guys over at the unofficial apple -- what we're testing the speeds on this so.
All of powered down -- -- -- up or do you guys find.
We I found that in this was -- a machine in the Apple Store so this was as the stock machine with really nothing installed on it I thought it took about four seconds to shut down.
From -- that's exactly you're doing then you just had to restart.
From the time you heard the startup -- or -- powering up from time you press sort of but you heard the sort of kind of about two seconds three seconds.
And then it was less then fifteen seconds to being active desktop ready to work.
And and go on with your day.
Now obviously to install more stuff that changes but you saw there that that's more a function of the of the solid state drive than anything else.
But it it from a user perspective I don't care why it works that way it just works that way to do a little it.
If you win here is also the fact that I have the battery life -- for thirty.
Right close your Mac now new clothes for thirty days unplug turn on instead it's -- -- -- windows -- straight.
The fact that apple can keep that sleep cycle and then preserve that fast resume experienced -- very very powerful music going to trip close my laptop.
Open it again they're working close it and I'm not worried about battery life -- -- and I think that's where Apple's getting to stop worrying about battery life when your.
Mac this and we don't worry got to drive that's right -- don't -- -- major.
Friends apple working with -- -- the company's software and and battery that benefits -- in my MacBook.
And I -- -- -- yeah right you -- analysis Steve because you know there's obviously some firmware up every -- your business what happens when you control the entire software and gratitude to that point here is magical things.
Windows vendors can.
-- you're stuck with whatever Microsoft -- even.
Ominous -- thing I'm gonna do this -- -- little stopwatch here so -- -- camera.
Three good videos out laughter yeah Atlanta compared them to try to get slabs so many good how -- down how quickly takes to power down -- -- -- full shut down here.
And well actually it's -- going to do just that the power button and and then hit return it'll show.
So hand and start.
It would -- different at the start you know there.
So let's do from the power up and see how long -- that he got into power down before you could historically is.
I think I'm gonna be simultaneously simultaneously start and power enclosed area.
-- -- CMX.
-- look at levs with the with the Canada when we get another shot and it clocked -- their -- trying to.
We'll be safe thing to Michael's point is a little Mickey Mouse because we get the divers that up is that.
This is out this is the first machine Apple's introducing in the pre lie and -- So we know that these machines are not built for this current operating system -- of their build for the future and you look at the processor specs you look at what is under the hood it does strike -- a little under powered by Mac standards however.
Knowing that this GPU this graphics -- this processor this memory subsystem in this -- -- drive are all pre qualified.
To work really really well with the system will be all running next summer.
You know that these machines are going to be.
Perfectly suited to north set to sensitive leopard okay is that that is -- -- -- If your finger on the on the power button and -- -- -- tell -- -- ready.
Right here we get -- got that shot there ready 123.
Us lawlessness beautifully done -- -- him on the show.
So we're at ten seconds.
And second thirteen yeah fourteen less than fifteen seconds the death that -- your laptop to.
But that -- typically have windows machines that we don't windows I would just PC now that yeah he's he's a boot up -- go get a couple coffee.
Illegitimate ones that I thought big guys take awhile.
-- true -- and are threatening as technical thing I hate it it's huge these are gonna be huge big seller John what do you think.
I think so but I still think though that the more important thing is is -- this -- Sleep wake times which are even faster still faster than than before.
-- sleep -- is the new on -- It really hurts because people leaving laptops open and I have -- and you don't I I I don't even think they're calling it that anymore I think it's really more about closed and open closed and that -- at the same.
Way that you don't reboot right have a regular basis you know reboot your iPhone on a regular basis -- -- want to rebooting your.
That price will go is having I think this this is it seems un apple like to have another product for the same price tag with a different form -- -- I don't have any I don't have any in inside info on it but my guess is that the the next time they revised those.
Mac MacBook hardware it'll.
-- I think the intro price drop to like 89.
-- come up with the -- -- the difference in the need to balance the product on the real interest in one is a thirteen inch MacBook Pro against the thirteen inch air.
Four gigs of memory.
256 hard drive yeah and the price difference is media hundred bucks.
All of a sudden I think you know that machine looks like it might be coming on the endangered species true especially you've got -- -- the high resolution saying -- yeah if nothing.
Sentencing process -- -- -- -- got the optical drive but it -- a lot heavier and apple so this is the future but you can but on that machine you can update your own neat you can upgrade your hard drive you can upgrade your own memory.
You have a firewire port which for all that Steve Jobs says firewire is built on the way out.
Their applications for which you need to have it versus -- our segment active -- what as you've got cars on the thirteen.
There yeah you can see -- refreshing this with it backlit keyboard the -- -- refresh that would you know after.
We got -- with it back later.
Because before it comes to 56 I I think you're right they need to be heated up this back on that little bit bill passes -- co exist for awhile but I think.
King in waiting -- -- read -- about -- -- I think I think you would -- the twelve and eighteen month horizon as the S ST prices gets to get lower and lower in the storage -- he's retired get higher higher.
We are seeing the future in terms of what the innards are gonna look like I still think they're going going to be a distinction between the full featured.
-- heavy version.
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