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You may not know this yet but very -- battle going on over who controls content and in your living room space.
Some of the biggest players in the technology industry are throwing their hat in the ring names like apple TV local TV.
And -- Glavine -- not had yet heard -- but certainly will in the coming -- here.
The company name is roku we're joined now by the CEO Anthony what we're happy to have you here today thing.
First stocky guys announced some -- some important milestones that you reached.
This ES and that's.
Tell me about.
Well we recently streamed over a billion Internet streams using our boxes directly to television.
We think that's pretty he's also we announced last that we passed the million customers.
And also our customers.
If you compare the -- acts of customers to a typical cable operator again we're now as large as one of the top ten cable operators and that's.
It's great strides that you made in a very -- -- that I need -- latest versions of the products that you have have been out since 2008.
You're the first company to stream Netflix out there right now everybody's sort of competing for contents.
How do you differentiate yourself against the other big players.
You know we focus on three things one is values of our products -- -- 59 dollars which is an incredible value what the amount of content and functionality yet.
We also focus on content so we have the most content available that was channels call it.
-- -- like -- on line on the then you have any our competitors have a 130 channels on a box -- -- big names like Netflix -- -- -- -- sports like.
Major League Baseball and poignancy and so we focus on content with the value and an ease of use our box is super simple but anyone can get up and probably ten minutes.
You know what else notice about the roku boxes into becoming various price points where a lot of the other option -- only have one option.
Why did you -- these -- -- price it at different levels and what are the differences between all of them.
Well again we focus on value so.
You know the amount of money that it's a good person would like to spend it varies by -- so we started 59 dollars and of the models going up tonight nine dollars.
And so for example compared thanks -- an apple TV.
You get almost everything we get on Apple's dvd player which -- -- -- articulate -- 59 dollar box and it was very adding functionality.
For example 1080.
USB port streaming your own content.
That's what you get in the -- 99 dollars.
Yet that's interesting and another thing that differentiates these box is easy additional costs mean that's what you -- of always wonder if everything is out there is somewhat increment the -- So much.
Apparently didn't price like you -- apple TV and roku box being around -- -- praised.
What is going to be additional costs that you and I've been hearing they think there's a misconception that you decided he'd be in the area you're gonna dig out.
So as a customer if you buy one of these boxes like that you buy our bonds -- 59 dollars and there's a lot of content you can get for free so for example and nor is there.
Second most popular channel which is music and that's that's -- And they're so there's a lot of other video content is free but the mainstream.
Create content for example that lets you -- or so but it -- on which content partners -- -- you.
We're just -- Netflix is 799 a month for unlimited streaming out.
We have Amazon video on demand where you just paid for every time you watch a movie that ranges from 95 cents -- four dollars every time one.
And and things like baseball for example they isn't charged by the seasons they -- -- -- -- -- -- about a hundred dollar.
And the -- I'll ask you about this concept of cutting the cord everyone's talking about the switch their migration of people they're cutting optic -- Service and and I just migrating to Internet only services is.
Is not an actual.
Possibility can you really did adding get a wide variety of content and how.
-- -- for your business is it but free business or is it happening business people.
Wolf customers certainly broadband connections and they're not there's no discussion about broadbent he's just -- is drawing a lot of it was definitely brought them that our customers in particular.
We serve in a -- it and we've asked them after you lot of -- did you cancel your cable.
It turns out 25% of our customers of either cancel cable completely or reduce their cable service that does not happen apps that about 12%.
Counselor -- that -- Ireland -- about 12%.
Cut back some of the premium content so I would say -- study by percent of customers this additive they -- it you know maybe it'll watch as many dvds it.
-- -- I think the phenomenon we're cutting this is it's happening and -- it's low now and as -- -- also at yesterday's every quarter.
That number's growing so I think it's gonna happen is as much I want politics.
Well -- the F Fox Business sent out on that -- the backs.
We we can make up for that nice -- thank you in anyway CEO of room.
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